I grew up immersed in stories. I spent countless hours absorbed in stories of worlds that could almost, but not quite, exists, stories of worlds that never were but always exists in our minds, rooted in generations of fairy tales, myths, and legends.
Stories have the power to entertain, enchant, and even persuade by revealing a different perspective of the world. This power makes storytelling a compelling means of communication, and I believe that's what design is: communication through a visual story. Even the most practical product tells a story of how it should be used and how it can enrich our lives. Using a product is like reading a book, but instead of reading it we use it. As we use the object over time, the object changes our behavior and perceptions, and the best objects reveal a new way of seeing the world, just like the best stories.
I look for ways to combine the technical and digital with traditional methods; I see no need to choose between them. An excessive focus on technology results in objects without soul, and an excessive focus on tradition results in indulgently sentimental objects. Instead focusing on one extreme or another, I try to merge technical insights with conceptual expression. I want to make objects that tell stories relevant to today yet rooted in tradition. As in all the best stories, they should show us a world that could almost, but not quite, exist.