Tobin Dorn is an American designer/director with 20 years experience and most recognized for his contributions in the footwear industry and his mixed martial arts designs. His extensive knowledge and hands-on experience with form and function has been successfully applied to a variety of products in the sports industry. Tobin's consultancy includes footwear & sportswear design, story telling, sport branding, project management, art direction, logos, presentations and MMA (mixed martial arts) projects.

Work Samples




Work History

EXPERIENCE DASS GROUP (2013 - present) Ivoti, Brazil @DASS Creation Center Creative Director - FILA Performance footwear division Performance footwear technology creative lead, athlete testing | analysis design collaborations, category story telling and performance design direction, product line planning and pyramid construction, trend/tendency color | material analysis, technology guide design, key account | sales presentations, performance designer @FILA LAB (Innovation team – USA, Korea, Brazil). TOBIN DORN DESIGN STUDIO (2013 - present) Formally known as New Level Design LTDA (2003 – 2013) Curitiba, Brazil Sport design (footwear, sportswear, equipment), story telling, logos, presentations, design innovation, sport branding, project management, art direction, presentations and MMA (mixed martial arts) projects. UFC x TRACK&FIELD (2012 – 2013) São Paulo, Brazil Sportswear designer | Design direction Design and development (Track&Field – Brazil) of first performance & fightstyle UFC sportswear collections (Mens/womens) and celebrity fighter 'walk out' kits. PUMA NORTH AMERICA (2012) Boston, USA Footwear design | Creative direction Advanced projects @PUMA Performance Running division. ALPARGATAS (2006 - 11) São Paulo, Brazil Design direction Created vision and design direction for three distinct brands, MIZUNO, TOPPER and RAINHA. Footwear design/ideation from initial concepts/stories to final prototypes. DASS GROUP (2003 – 2010) São Paulo, Brazil Design direction Created vision and design direction for four distinct brands, UMBRO, FILA, KAPPA and TRYON. Footwear design/ideation from initial concepts/stories to final prototypes. Footwear technology exploration, ideation and creation for Umbro’s footwear technologies SC3, Centipax and Octopax. Strategic design helped TryOn as they looked to revolutionize their business by creating a category-specific branding campaign. ANDERSON SILVA (2003) Curitiba, Brazil Brand design | Graphic design Designed the concept and logo for the Anderson Silva Killer Bees brand inspired from Muhammad Ali’s famous catchphrase, “float like a butterfly, sting like a bee”. PUMA AG (2002 – 2003) Munich, Germany Footwear design | Design direction As senior designer (Creation&Focus Studio) I managed a team of 5 junior/senior PUMA designers while creating footwear models for the COMPLETE performance running series. Deep involvement in research and concept development through sketch and 3D modeling, then worked alongside engineers to see products through to manufacturing at overseas factories. Assisted with sales presentations and concept renderings for the women's track suit concept worn by the Jamaican Olympic relay team, 'Sport Toga', 2004. AZALÉIA (2001-02) São Paulo, Brazil Footwear design | Design direction Designed footwear models for the Olympikus brand. Responsibilities included initial concepts, story telling, outsole development and final key account presentations in the running, outdoor, tennis and skate categories. PUMA NORTH AMERICA (1998 – 2001) NYC Footwear design | Creative direction As the New York footwear design lead my responsibilities included design and co-developing technical products for aggressive timelines. Designed a wide variety of key styles which have gone on to achieve success as technical products in the marketplace. Managed projects through all phases of design cycle including: brainstorm sessions, initial concept sketches, presentation renderings, supervising prototypes, guiding design through engineering phases and presenting to clients. Set aesthetic direction for design team. Designed the 360 degree basketball apparel/footwear collection, 'The Cage', with Ciano Farmer that aired on 60 Minutes, 2000. Designed innovative boot concepts for Cyclops, Storm and Wolverine for the film ‘X-MEN 1’, a joint venture with New Regency Productions. FILA NORTH AMERICA (1995 – 1997) NYC Footwear design Worked closely with Fila athlete, Derek Jeter, NY Yankees, to develop x-training footwear that met his needs. Finalized tech packages and proactively followed the execution of all product details with strong creative multi-tasking skills, including construction, color, form, style, detail and fit performance with overseas factories.


  • Pratt Institute

    • Bachelor Arts (BA) Visual Communications
    • 1990 - 1996
  • New World School of the Arts

    • Associate Arts (AA) Visual Arts
    • 1988 - 1990
  • Southwood Middle School Center for the Arts

    • PAVAC Visual Arts
    • 1985 - 1987

    PAVAC stands for Performing and Visual Arts Center (Miami, FL )



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