Resumé

Tobin Dorn is an American illustrator/designer with 17 years experience and most recognized for his contributions in the footwear industry and his mixed martial arts designs. Tobin founded the New Level Design studio (2003), Curitiba, Brazil offering design services that include sport design(footwear, sportswear, equipment), design innovation, sport branding, project management, art direction, presentations and MMA (mixed martial arts) projects.

EXPERIENCE:

GRUPO DASS 2013- present
Ivoti, Brazil
Design director | FILA Brazil

GRUPO DASS / 2012 - 13
São Paulo, Brazil
Advanced concepts footwear designer | FILA Brazil

TUNE FOOTWEAR / 2012
Footwear designer | Design/development for social footwear lines with zero drop minimalist outsole construction.

CARMIM / 2012
São Paulo, Brazil
Footwear designer | Sport style footwear collections.

PUMA / 2012
Boston, USA
Advanced concepts footwear designer | Ideation, designs, renderings (3D) and corporate ppt for the second generation of CELL footwear technology in the performance running category.

SÃO PAULO ALPARGATAS / 2006 - 11
São Paulo, Brazil
Footwear designer | Created vision and design direction for three distinct brands, Mizuno, Topper and Rainha. Footwear design/ideation from initial concepts/stories to final prototypes. Responsible for conceptual development, initial human factors, benchmarking, mechanical details, styling, digital renderings, and communicating with model shops. Footwear technology exploration, ideation and creation.

VATA BRASIL / 2009
Vancouver, Canada
Sportswear designer | Designed innovative sports apparel by combining elements of technology and science with the appropriate fabrics and construction including seasonal inspiration boards, sales presentations, original fabric prints, labels and patches.

LULULEMON / 2008
Vancouver, Canada
Sportswear designer | Designed yoga/fitness apparel concept collections including concept multi-media presentation, bench marking, trends, labels, patches and fashion illustrations.

KILDARE / 2006-2007, 2011
Novo Hamburgo, Brazil
Lead footwear designer | Rebranding and logo identity package that included corporate logo and website redesign. Created and lead seasonal stories including product design, color, graphics, and materials. Applied insights from a consumer perspective into all product design and strategic creations. Created image boards and cultural studies to form trends. Set creative direction and for consumer categories: Party, Rush, Adrenaline and Break.

GUGA KUERTEN / 2006
Florianopolis, Brazil
Sportswear designer | Developed design packages which included draftings, line drawings, perspective and computer renderings for mens 60 piece sport performance apparel lines to accompany fashion lines created by Jum Nakao.

GRUPO DAS / 2003-2006, 2010
Ivoti, Brazil
Footwear designer | Created vision and design direction for four distinct brands, Umbro, Fila, Kappa and TryOn. Footwear design/ideation from initial concepts/stories to final prototypes. Footwear technology exploration, ideation and creation for Umbro’s footwear technologies SC3 and Centipax. Strategic design helped TryOn as they looked to revolutionize their business by creating a category-specific branding campaign. Created innovative footwear and apparel technology concepts, Kappapult and Body AC, for Kappa.

PUMA AG / 2002-03
Munich, Germany
Lead footwear designer | Managed a team of 5 junior/senior designers while creating footwear cushioning and stability models for the new COMPLETE performance running series. Deep involvement in research and concept development through sketch and 3D modeling, then worked alongside engineers to see products through to manufacturing at overseas factories. Assisted with sales presentations and concept renderings for the women's track suit concept worn by the Jamaican Olympic relay team, 'Sport Toga', 2004.

AZALÉIA / 2001-02
São Paulo, Brazil
Advanced concepts footwear designer | As an ideation/innovation designer for Running, Tennis and the Adventure footwear categories at Olympikus I established creative direction, design language, color stories and tech packs.

PUMA NORTH AMERICA / 1998-2001
NYC
Lead footwear designer | Responsibilities included design and co-developing technical products for aggressive timelines. Designed a wide variety of key styles which have gone on to achieve success as technical products in the marketplace. Managed projects through all phases of design cycle including: brainstorm sessions, initial concept sketches, presentation renderings, supervising prototypes, guiding design through engineering phases and presenting to clients. Set aesthetic direction for design team. Designed the 360 degree basketball apparel/footwear collection, 'The Cage', with Ciano Farmer that aired on 60 Minutes, 2000. Designed innovative boot concepts for Cyclops, Storm and Wolverine for the film ‘X-MEN 1’, a joint venture with New Regency Productions.

FILA NORTH AMERICA / 1995-97
NYC
Footwear designer | Worked closely with Fila athletes like Derek Jeter, of the NY Yankees, and the outdoor users to develop x-training footwear that met their needs. Finalized tech packages and proactively followed the execution of all product details with strong creative multi-tasking skills, including construction, color, form, style, detail and fit performance with overseas factories.

Projects by Tobin Dorn