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Designer | Footwear + Sportswear | Performance | Lifestyle

Tobin Dorn Pro

Los Angeles, CA
tobindorn.com
Available Now
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  • About
  • About

    Tobin Dorn is a designer with 30 years of experience shaping the future of global footwear and sportswear. Known for blending style, performance, and innovation, he has led product design initiatives for some of the world’s most influential brands.



    His career spans the USA, Brazil, Germany, and China, giving him a truly global perspective that informs both his creative process and strategic thinking. Renowned for his storytelling, deep design expertise, and product innovation, Tobin continues to create work that resonates with consumers worldwide.

  • Education
    • Bachelor Arts (BA) Visual Communications
      Pratt Institute
      1990 - 1996
    • Associate Arts (AA) Visual Arts
      New World School of the Arts
      1988 - 1990
    • High school Visual Arts
      Performing and Visual Arts Center
      1985 - 1987
      PAVAC (Miami, FL )
  • Experience
    • Co-Founder & Designer
      X-Design Lab
      Manhattan Beach, CA
      May 2023 - Present (2 years 10 months)
      Our story begins with American designer Tobin Dorn, whose career has spanned continents, brands, and cultures.

      At X-Design Lab, that global perspective shapes everything we do—merging art, science, and strategy to create design that connects with people on every level.
    • Global Design Director
      Skechers USA
      Manhattan Beach, CA
      Oct 2018 - May 2023 (4 years 7 months)
      • Developed best-selling footwear franchises contributing to significant sales growth in global markets.
      • Partnered with marketing and merchandising to deliver trend-right, consumer-driven product lines.
      • Introduced new design processes improving speed-to-market and cross-team efficiency.
      • Presented collections to executives and international partners at key sales and strategy meetings.
    • VP, Creative Director
      Fila China
      Xiamen, China
      Mar 2017 - Sep 2018 (1 year 6 months)
      • Designed the first Fila x Milan Fashion Week collections, including best-sellers Jagger & T-1.
      • Led global collaborations with Staple, Aape, Chen Kun, Roy Wang, D-Antidote and others.
      • Directed concept, CAD, and design reviews with cross-functional teams worldwide.
      • Presented creative direction and seasonal trends to Fila Global leadership, CEO, and VPs.
      • Drove innovation for FILA Fusion collections and global retail concepts.
    • Sr. Design Director
      Fila Brazil
      Brazil
      Apr 2013 - Feb 2017 (3 years 10 months)
      • Established franchise-defining collections including the Kenya Racer 3, Kenya Trainer 1, FXT, and Tennis Cage Delirium, delivering innovative, high-performance designs supported by global creative direction and marketing stories.
      • Expanded Fila’s visual and design language, refreshing both brand identity and footwear product lines.
      • Cultivated a creative, high-performance team culture—encouraging idea-sharing, setting high design standards, and mentoring designers and freelance contributors.
      • Spearheaded the invention of new footwear technologies, surprising and engaging consumers while advancing performance design.
      • Directed quality control and design reviews at every key stage—from sketches and prototypes to test samples and tech packs—ensuring excellence in execution.
      • Presented collections and design direction to the CEO, President, Fila International, senior leadership, and sales teams.
    • Design Consultant
      UFC
      São Paulo, Brazil
      2012 - 2013 (1 year)
      • Led design for the UFC x Reebok global partnership, creating official fight kits, performance footwear, and athlete gear seen on the world’s biggest stage.
      • Developed authentic performance-driven designs blending MMA culture with Reebok’s innovation and brand identity.
      • Partnered with UFC athletes, trainers, and performance teams to ensure products delivered on function, durability, and style.
      • Collaborated with marketing and brand teams to create storytelling campaigns that amplified the launch and adoption of UFC x Reebok products worldwide.
      • Presented designs and collections to executive leadership and global stakeholders, ensuring alignment with Reebok’s business and brand strategy.
    • Senior Footwear Designer
      DASS Group
      Brazil
      2003 - 2010 (7 years)
      • Directed vision and design strategy across four brands: Umbro, Fila, Kappa, and Tryon.
      • Delivered footwear concepts from initial storytelling and sketches to final prototypes.
      • Developed and advanced Umbro performance technologies including SC3, Centipax, and Octopax.
      • Partnered with Tryon on a category-specific branding campaign, helping reposition the brand and support its business transformation.
    • Footwear Design Consultant
      Alpargatas
      São Paulo, Brazil
      2006 - 2008 (2 years)
      • Directed vision and design strategy for three performance-focused brands: Mizuno (Running), Topper (Training), and Rainha (Running).
      • Led the footwear creation process from early concept and storytelling through to final prototypes ready for market.
    • Footwear Design Consultant
      Puma AG
      Munich, Germany
      2002 - 2003 (1 year)
      • Managed a team of 5 designers while leading the creation of footwear for the COMPLETE performance running series.
      • Drove research, concept development, sketching, and 3D modeling, collaborating closely with engineers to bring products from design to manufacturing in overseas factories.
      • Contributed to sales presentations and concept renderings for the Sport Toga women’s track suit, worn by the Jamaican Olympic relay team at the 2004 Athens Games.
    • Footwear Designer
      Puma North America
      New York, NY
      1997 - 2001 (4 years)
      • Designed across sportstyle and performance categories, pioneering early lifestyle-sport crossovers.
      • Featured on 60 Minutes for design contributions that helped shape Puma’s resurgence.
      • Partnered with global marketing and product teams on trend-driven seasonal concepts.
      • Key contributor to brand repositioning efforts in North America through impactful product storytelling.
      • Led development trips and collaborations with international factories and vendors.
    • Footwear Designer
      Fila North America
      New York, NY
      1995 - 1997 (2 years)
      • Created athlete-focused footwear, including training product for Derek Jeter (NY Yankees).
      • Contributed to Fila’s rise as a leading global sportswear brand in the late 1990s.
      • Gained foundation in global development and design execution through NYC studio.
  • Awards

    Media + Interviews: Footwear News, Hypebeast, Esquire China, Elle China, Harpers Bazaar Russia, Defy New York, Yankodesign, ConceptKicks, Core77, Coroflot Genius, Trendhunter, Newtech-enews, Mypinkadviser, Spraygraphic, Techcracks, Spacecoollhunting

  • Industries
    • Apparel
    • Footwear
  • Skills
    • Art Direction
    • Footwear
    • Branding & Corporate Identity
    • Communication Design
    • Concept Art
    • Creative Direction
    • Design Management
    • Industrial Design
    • Product Design
    • Visual Design
  • Elsewhere on the Web
    • k
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  • On Coroflot
    @tobindorn, member since 2005
    • Following 131
    • Followers 376
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