Tobin Dorn Pro

Our story begins with American designer Tobin Dorn, whose career has spanned continents, brands, and cultures.

At X-Design Lab, that global perspective shapes everything we do—merging art, science, and strategy to create design that connects with people on every level.

• Developed best-selling footwear franchises contributing to significant sales growth in global markets.
• Partnered with marketing and merchandising to deliver trend-right, consumer-driven product lines.
• Introduced new design processes improving speed-to-market and cross-team efficiency.
• Presented collections to executives and international partners at key sales and strategy meetings.

• Designed the first Fila x Milan Fashion Week collections, including best-sellers Jagger & T-1.
• Led global collaborations with Staple, Aape, Chen Kun, Roy Wang, D-Antidote and others.
• Directed concept, CAD, and design reviews with cross-functional teams worldwide.
• Presented creative direction and seasonal trends to Fila Global leadership, CEO, and VPs.
• Drove innovation for FILA Fusion collections and global retail concepts.

• Established franchise-defining collections including the Kenya Racer 3, Kenya Trainer 1, FXT, and Tennis Cage Delirium, delivering innovative, high-performance designs supported by global creative direction and marketing stories.
• Expanded Fila’s visual and design language, refreshing both brand identity and footwear product lines.
• Cultivated a creative, high-performance team culture—encouraging idea-sharing, setting high design standards, and mentoring designers and freelance contributors.
• Spearheaded the invention of new footwear technologies, surprising and engaging consumers while advancing performance design.
• Directed quality control and design reviews at every key stage—from sketches and prototypes to test samples and tech packs—ensuring excellence in execution.
• Presented collections and design direction to the CEO, President, Fila International, senior leadership, and sales teams.

• Led design for the UFC x Reebok global partnership, creating official fight kits, performance footwear, and athlete gear seen on the world’s biggest stage.
• Developed authentic performance-driven designs blending MMA culture with Reebok’s innovation and brand identity.
• Partnered with UFC athletes, trainers, and performance teams to ensure products delivered on function, durability, and style.
• Collaborated with marketing and brand teams to create storytelling campaigns that amplified the launch and adoption of UFC x Reebok products worldwide.
• Presented designs and collections to executive leadership and global stakeholders, ensuring alignment with Reebok’s business and brand strategy.

• Directed vision and design strategy across four brands: Umbro, Fila, Kappa, and Tryon.
• Delivered footwear concepts from initial storytelling and sketches to final prototypes.
• Developed and advanced Umbro performance technologies including SC3, Centipax, and Octopax.
• Partnered with Tryon on a category-specific branding campaign, helping reposition the brand and support its business transformation.

• Directed vision and design strategy for three performance-focused brands: Mizuno (Running), Topper (Training), and Rainha (Running).
• Led the footwear creation process from early concept and storytelling through to final prototypes ready for market.

• Managed a team of 5 designers while leading the creation of footwear for the COMPLETE performance running series.
• Drove research, concept development, sketching, and 3D modeling, collaborating closely with engineers to bring products from design to manufacturing in overseas factories.
• Contributed to sales presentations and concept renderings for the Sport Toga women’s track suit, worn by the Jamaican Olympic relay team at the 2004 Athens Games.

• Designed across sportstyle and performance categories, pioneering early lifestyle-sport crossovers.
• Featured on 60 Minutes for design contributions that helped shape Puma’s resurgence.
• Partnered with global marketing and product teams on trend-driven seasonal concepts.
• Key contributor to brand repositioning efforts in North America through impactful product storytelling.
• Led development trips and collaborations with international factories and vendors.

• Created athlete-focused footwear, including training product for Derek Jeter (NY Yankees).
• Contributed to Fila’s rise as a leading global sportswear brand in the late 1990s.
• Gained foundation in global development and design execution through NYC studio.