Rico Fernandez
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About
" Creativity is the toughest job on Earth. You need to balance the visual and the logical. You need to make something that's pleasing the eyes but also "talks". You need to be artistic while limit yourself at the same time. In other words, if impressive looks and appearances are the product of human' s right brain, it still needs the left brain to make them communicate. Balancing both sides is what we always try to deliver." I gain experience in the field of Advertising, Art Direction, Branding & Corporate Identity, Concept Art, Content Strategy, Design Management, Graphic Design, Illustration, Packaging, Project Management, Photography, Research & Strategy Planning, Visual Design, User Experience, Typography and Web Design Development more on front end.
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Education
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B.S of advertising Fine artsUniversity of Sto Thomas España Manila1994 - 1998Art technology is transforming the world, it’s also reinventing careers. The skills you have may not be the ones you need to grow your career into the future. It might be time to focus less on what you know today and more on what you can learn to be prepared for tomorrow—and beyond.
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2 year program Drafting / commercial artsThomas: España Manila1992 - 1994Creativity is the toughest job on Earth. You need to balance the visual and the logical. You need to make something that's pleasing the eyes but also "talks". You need to be artistic while limit yourself at the same time. In other words, if impressive looks and appearances are the product of human' s right brain, it still needs the left brain to make them communicate. Balancing both sides is what we always try to deliver." I gain experience in the field of fine arts advertising of art direction
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Experience
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Creative ideation advisorcreative.Works: independently covertManila, PhilippinesApr 2018 - Present (7 years 11 months)" Creativity is the toughest job on Earth. You need to balance the visual and the logical. You need to make something that's pleasing the eyes but also "talks". You need to be artistic while limit yourself at the same time. In other words, if impressive looks and appearances are the product of human' s right brain, it still needs the left brain to make them communicate. Balancing both sides is what we always try to deliver." I gain experience in the field of Advertising to art direction
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Sr web graphic designerSky Arrow TechnologyMakati, PhilippinesNov 2012 - Mar 2018 (5 years 4 months)- Designs Web sites, marketing collaterals online, offline according to strategic plans provided by Brand Managers. Reviews all production materials on assigned projects and signs off prior to forwarding jobs for approval.
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TL Creative Supervisor/ hr recruiter officerMayfair TechnologyMakati, PhilippinesMar 2011 - Oct 2012 (1 year 7 months)- Ensures that design team adhere to style guide identity and firm understanding of individual role and work as a team to achieve company's target. Supervise on the design components (creative elements, design reviews and quality assurance)
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Web design team leadBiko TechnologiesSydney, AustraliaDec 2010 - Mar 2011 (3 months)(work at home) -Identity creation for ui web branding design. Collect and edit text documents and images that will appear on the page and convert them into a form in which they can be viewed.
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Graphic web managerREMAX Corp.Makati, PhilippinesJan 2004 - May 2008 (4 years 4 months)- Responsible for the branding of look and feel interface design for web design development maintenance of www.myregent.com and marketing collaterals.
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Creative ideation advisorcreative,Works Independently covertManila, PhilippinesAug 2002 - Aug 2004 (2 years)Remote freelance
- Responsible for the interface design and maintenance and navigation and task flow and art
direction for different clients. -
Web Graphic DesignerASIA onlineMar 2000 - May 2002 (2 years 2 months)Eastwood, Pasig - Web Designer of the Megaworld and Eastwood City user interface -Part of the Unilab intranet, Countdown Philippines intranet, PBA, Cathay Bank intranet, Maggi Malaysia and Smart Intranet Projects.
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Web Graphic DesignerABS-CBN (News Online) QCQuezon City, PhilippinesJul 1999 - Apr 2000 (9 months)- Been a part of conceptualization of web pages, graphic designs for www.abscbnnews.com website. Conceptualize designs for advertisement such as brochures movie premiere's and other marketing collaterals.
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Awards
EDUCATION:
- 1994 - 1998 ( University of Sto. Tomas: España, Manila )
B.S. Fine Arts, Major in Advertising
- 1992 - 1994 ( University of Sto. Tomas: España, Manila )
Program in Drafting, Construction Supervision
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Affiliations
Graphic specialist for Web and print
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@3f3rnand3z98, member since 2007
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