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TEASER PHASE 1
We had to establish "Z", so the whole idea where is "Z" missing was established.
TEASER 1
TEASER 2
TEASER 3
TEASER 4
TEASER 5
TEASER 6
TEASER 7
TEASER PHASE 2
Teaser 1
Teaser 2
FEATURE VIDEO: SNAPDRAGON
FEATURE VIDEO: SELFIE
FEATURE VIDEO: BATTERY
INVITE
POST LAUNCH ACTIVITY: RAFTAAR POP-UP EVENT
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DIGITAL: VIVO Z1Pro

LAUNCH OF Z1Pro
The brief was that Z1Pro was coming up with a phone which was meant for generation Z. So first we had to establish "Z" and then generation Z.

TEASER PHASE 1
We had to establish "Z", so the whole idea where is "Z" missing was established. There were 8 teasers posted in an hour's gap to keep the curiosity alive.

TEASER PHASE 2
Establishing the connection of generation "Z" with Z1Pro. Who and what generation Z is and what do they want. Thus going forward with the launch, highting key features of the launch, flash sale and post launch activity which was a Pop-up event where Raftaar was coming and the TG was invited to meet Raftaar.

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Paulomi Dey
CREATIVE DIRECTOR Gurugram, India