Paaulomi Dey

Handling a team of creatives. Apart from handling my brands,I am also responsible to get the day-to-day jobs out of thesystem. I am actively involved in pitches and focused on business results.My brands are Colorbar, Mall Of India, VIVO social and digital and have actively participated in their phone launches. Have handled W and have launched their campaign called “WHO SAYS”.

Handled a team and studio. Apart from handling my brands, I was alsoresponsible to get the day-to-day jobs out of the system. I was also involvedin pitches and being focused on business results.
One such pitch that I remember and am proud of was for Vistara andwe bagged it. My copy partner Mr. Swapan Seth came up with beautiful linesand I knew that I had to do justice to it in terms of art.
Also handled some digital for “indusind Bank, Salad Days and Knowcross”.
Partnering Swapan Seth, did some long copy ads too for “Knowcross and Balvenie”.

Handled ad campaigns across media. One such launchcampaign I remember of was for Unitech Villas- ”Be seen not herd”.Also launched a campaign for HT- ”BidnBid.com”, they were into online auction of properties. Apart from this I have also built up brands from scratch like for “Salad Days”.
And did some good art direction for Taj and Oberoi.

Apart from my regular jobs I also did some good packaging.One such that I can boast of was for an Ice cream brand, that wehad shared names and concepts for-“Scoop, Sin and Whip”but they ultimately settled down on “ME” (name of the ice-cream).
Another such packaging design that I can talk of was for”Georgia-a Cocacola product”.

Here I have handled brands like “Bajaj, DLF Place, Saket, Nokia, Eicher and Patrika”.
One piece of work on DLF Place that I can share here was on Diwali using sign languages. Also I found great satisfaction while doing the illustrative route for Patrika.

Was majorly responsible for ideating, art directing and executing the idea.

Started my career as a visualizer and was responsible to make layouts on “Sukamand Masper”.