Creative Director and writer, with an experience of working with the world's leading advertising agencies. Working intimately with myriad brands and services allows me versatility across media and communication channels. My experience of working in diverse markets across countries gives me the advantage of global competency with local insights.
Ogilvy Dhaka. Grey. Publicis. M&C Saatchi. FCB/Interface. Saints & Warriors.
Garnier. Skoda. Mahindra Auto. Perfetti Van Melle. Huawei. Jet Airways. Unilever. Gillette. Franklin Templeton. Talentube. British American Tobacco (BAT). HSBC. Oral-B. Plan My Trip. Victorinox. Angel Broking. Shaze. Ferrero Rocher, among others.
Provided creative vision and leadership on Huawei GR5 2017 campaign. The success inspired the campaign to be adapted in the South East Asia region.
Led the creative team on the Ultra Mentos launch in Bangladesh. Ultra Mentos became one of the high selling products in Perfetti Van Melle Bangladesh portfolio.
Was an integral part of the creative team on L’Oréal’s $130 million beauty brand- Garnier, to launch and sustain many successful campaigns for haircare, hair color and skincare categories. Including Garnier Color Naturals re-launch and Garnier White Complete Fairness Cream launch.
Handled the high decibel launch of Skoda Yeti and the re-launch of Skoda Fabia.
Handled the launch of Mahindra Xylo across India
Engaged in all existing and new-business creative efforts devoted to the growth of the agency.
Won several creative pitches for agencies.
My work has been recognized at award shows, including Abbys and Ad Stars. Featured on bestadsontv.com, Luerzer’s Archive and Campaign Asia. I have also won for Nepal its first Abby Award at Goafest 2018 (India’s premier creative award).
Regular columnist for international publication like Bangladesh Brand Forum.
I write a cricket blog.
Familiar with basic Turkish.