Paaulomi Dey

Concept and execution was to spread awareness about the dangers of plastic bottles, their improper disposal, and their negative impacts on the environment.
We looked into the ill effects of improper waste disposal, and found that the worst affected are our oceans. Marine life around the world is seriously affected by plastic waste, often getting entangled, or choking to death and drowning due to ingesting the waste.
Plastic bottles and straws, mainly from the packaged water and aerated drinks industries, are a large contributor to the generation of such waste, and in the campaign we have directly brought this issue to light.

• Advertising
• Art Direction
• Concept Art
• Creative Direction