Jon Fehrman
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About
Versatile Design professional with over 15 years experience in consumer packaged goods, POP and collateral materials supporting brand initiatives in the Lawn and Garden industry and in retail.
Integral to the design process and implementation of industry leading brands, including Miracle-Gro, Scotts, Roundup and Ortho.
Collaboratively work with brand owners and creative agencies through the design exploratory and refinement stage, then work seamlessly with pre-production partners and printers to execute flawlessly.
Goal:
Passionate to help organizations succeed through a design centered philosophy, elevating brands to new heights through great design and flawless execution.
Specialties:
• Design strategy
• Brand design
• Design management
• CPG
• Creative team management
• Brand standards
• Process improvement
• Flexographic printing
• Adobe suite
• Versatility
• Retailer exclusivity and private label -
Education
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The Ohio State University1985 - 1990
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Experience
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Design Manager, Own BrandsBig LotsJul 2012 - Present (13 years 11 months)Lead captive brand and private label packaging initiatives, including competitive packaging audits, brand design strategy and trends. Responsible for the entire packaging design process, from design to production, working with offshore agents and printers.
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Design ConsultantJon Fehrman DesignOct 2011 - Present (14 years 8 months)
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Sr. Design Lead/DirectorThe Scotts Miracle-Gro CompanyJan 2008 - Oct 2011 (3 years 9 months)Led Brand Design initiatives for Miracle-Gro, RoundUp, Bird Food, Scotts and Ortho brands.
Provided strategic design oversight to all branded packaging initiatives.
Transitioned creative initiatives into reproducible engaging packages. Seamless integration from creative - art production - preproduction - print production with flawless, on budget implementation.
Managed external partner relationships. Design, art production and pre-media vendors.
Counseled internal creative team on brand initiatives, i.e. POP, promotional and collateral materials. Directed the design and development to be consistent with the brand's visual language. -
Design ManagerThe Scotts Miracle-Gro Company2003 - 2008 (5 years)Initiated, guided and managed the development and implementation of a "best in class" project management system for packaging materials. It provided project management, asset management and budget management capabilities. This initiative increased speed to market, visibility of work and provided flexibility for meeting business demands.
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Awards
Achievements
Implemented best in class Workflow solution for managing packaging materials
Received patent award for Miracle-Gro LiquaFeed hose-end sprayer
Directed the brand packaging revitalization initiative for Whitney Farms Natural/Organic plant foods, soils and pesticides. -
Skills
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Elsewhere on the Web
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On Coroflot@7fehrs, member since 2011
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