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Director of Design Strategy and Innovation - 312.636.0511

Travis Durbin

Raleigh, NC
Available Now
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  • About
  • About

    For over 18 years Travis has specialized in human-centered innovation and design methodologies that result in breakthrough innovations. He applies design methods to understand real-life contexts, user desires and motivations for utilizing business offerings so complex challenges can both be discovered and resolved. His inclusive mindset naturally includes all appropriate stakeholders, which has allowed Travis to co-design and deliver business value through innovative platforms ranging from $18 million in digital solutions to $80 million in designed services. He's been recognized for award winning innovations in Defense, IT and Healthcare for platforms that serve users needs while being engaging, efficient and easily understood.

    Travis has spoke at conferences, including Cisco Live, and recently spoke at Raytheon's 2018 Technology Network conference addressing the topic of Cyber Hardening and Usability.

    He received his Masters in Design Methodology from the Institute of Design, Illinois Institute of Technology - The New Bauhaus. He also has earned a B.F.A. in Multimedia and Graphic Design from the Academy of Design and Technology in Chicago, IL.

    Specialties: Framing Opportunities that solve real world problems, Customer Insights via Ethnography, Design Research Planning & Facilitation yielding both qualitative and quantitative insight. Co-Design, Participatory Design, Workshop Facilitation, Innovation Program Management, Structured Innovation, Design Strategy, Design Management, Design Analysis, Lean UX, Persona Development, Framework Development, Prototyping, Brand Management, Service Design, User Interface Design, Product Design, and Teaching.

  • Education
    • BFA Graphic Design
      Institute of Design IIT
    • Master of Design Methods Human Centered Innovation
      Institute of Design IIT
      2008
    • and Multimedia
      Intern'l Academy of Design & Technology
      2004
  • Experience
    • Changing ways
      we live and work through Human-Centered Design travis.durbin@icloud.com 312-636-0511 Chief Engineer for User Experience (UX) with 18+ years of experience. Considered Raytheon Technologies' foremost experts in human-centered design. Developed and demonstrated several areas of technical competency throughout professional career in product design, user experience and innovation, positively impacting multiple business units and mission critical domains involving Cyber, Space, Weather and Healthcare.
    • User Experience
    • Innovation and Design Consultant
      World Innovation Lab
      Chicago, IL
      * Performed qualitative research emphasizing technical workflow management and communications within cardiac cath laboratories for GE Medical * Conceived business strategy and opportunity areas for revenue growth of Church & Dwight's spinbrush division * Re-engineered the CUNA Mutual brand, strategically aligning it with insights gathered through research and brand workshops * Information architecture and prototyping for e-commerce solutions for affiliated clients such as Borders, Harry & David and Lowes * Conceptualized and directed brand identity and print communications for Orlandi Statuary, resulting in increased sales and a bolstered consumer experience
    • NANTHEALTH
      Dallas, TX
      * Led service, digital and product design in connected health delivery programs to serve multiple clinical contexts & touch points * Co-developed Design philosophy, behavioral values and style guides for emerging a strong innovative culture. With these set, the team was able to steward impactful design that highlighted an engaging brand * Established strategic and measurable objectives, adhering to standards and processes, securing an $80m telehealth program for a high-risk population struggling with hypertension * Initiated service design blueprinting to engage members through compelling experiences for increased program enrollment * Brought forth brand equity by unifying the experience around a portfolio of offerings involving industrial, user interface and print design for products in development * Produced UX narratives that communicate a platform vision for healthcare focused concepts
    • Manager of Strategic Research and Innovation
      Cisco Systems
      Richardson, TX
      * Developed UX vision and product strategy for the Collaboration Technology portfolio, aligning personas to products condensed 68 products to 13 persona aligned products * Managed lo-fidelity to hi-fidelity software prototyping, while conduction cognitive walkthroughs, and usability research to guide design decisions * Speaker and session design at Cisco Live 2013, educating customers and partners on mobile experiences, UX methodology and cutting-edge Bring Your Own Device (BYOD) * Strategic research around the consumer device phenomenon (BYOD), driving features that model user behaviors and interactions in a work setting * "Enculturate' structured design innovation and UX processes with a participatory design approach within Cisco
    • Chief Engineer
      Raytheon
      Richardson, TX
      User Experience * Directed the product design of Red Pro Zero-Trust Cyber Resiliency platform's unified dashboard for monitoring threats in real-time, and offered security orchestration and automated response (reduced mean time to remediation by 85%, and improved customer satisfaction scores by more than 70%) * Developed a design system based on modern visual assets that was adopted by multiple businesses and resulted in a 15% reduction in time to produce a Minimum Viable Product (MVP) * Influences strategic product roadmaps across product lines and businesses, employing design-thinking and human factors principles, meeting long term business goals * Applies executive level oral and written communication skills based on research (quant. and qual.) to influence our customers, leadership and the internal engineering to understand, compromise and initiate a best path forward * Exudes an inclusive leadership style toward a diverse and growing team. Helps the growth of junior engineers through mentoring and goal setting * Fluent in technologies such as Artificial Intelligence/Machine Learning and Analytics combined with situation adaptability allows him to rapidly learn new facets of the enterprise and apply innovations * Fosters a community of collaboration, learning and the exchange of ideas directly attributing to the growth of the innovation center including 19 Innovation Advocates across 13 sites 17 sponsored IP disclosures and 8 Innovation Projects * Orchestrated 15 Site Innovation events, including multiple events at the Cityline campus Hosted 6 Innovation Brownbag sessions 3 community outreach events and Cross-business Innovation challenges Director of Design Strategy and Innovation
    • Manager of Strategic Design Research and Innovation
      Vizient, Inc.
      Irving, TX
      * Strategic innovation planning for Clinical Specialty Services business practice, delivering a modular platform and seamless user experience for conducting business across various regions * Facilitated, researched and blueprinted 100+ top performing healthcare communities * Designed and developed Value-Based Purchasing knowledge and data service programs * Managed and orchestrated innovation programs to further develop design, technology and capabilities
  • Awards

    2018 Excellence in Engineering and Technology, Raytheon

  • Affiliations

    Institute of Design, IIT (New Bauhaus)

  • Industries
    • Advertising
    • Commercial Equipment
    • Services
    • Healthcare
    • Government
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Communication Design
    • Creative Direction
    • Design Management
    • Design Research
    • Rapid Prototyping
    • Research
    • UX
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