Anne-Marie Corkran
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About
With expertise in marketing, communications and business development, I have directed media relations, branding, advertising and website development efforts. Additionally, I have overseen sponsorships, events, charitable contributions, marketing training and more.
With more than 15 years of experience in the marketing industry, my greatest strengths are creativity, drive and leadership; and I thrive in a challenging environment.
By maintaining a business development mindset and through sharing effective ideas, I have maximized revenue and captured new opportunities to advance the company's I have worked for. These strategies include advertising in trade publications, partnerships with membership organizations, digital marketing strategies, social media tactics, media outreach and conference attendance, among others. -
Education
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Masters of Science Marketing ManagementUniversity of Maryland2002 - 2004
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Experience
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Director of MarketingBuffalo, NY2018 - Present (5 years)Implements and manages all design and messaging involving marketing, sales
and promotions
Assisted with website redesign for optimal SEO
Ensures cohesive branding across all platforms, social media, print & online
Coordinates marketing & promotional campaigns with sales activities
Creation of all marketing material -
Marketing CoordinatorBuffalo, NY2017 - 2018 (1 year)Helped create & launch new website
Restructured and wrote attorney bios
Designed and wrote both print and digital ads
Organized, promoted and attended seminars, workshops and events
Instrumental in increasing social media usage among attorneys
Wrote and submitted Press Releases -
Director of Marketing & Membership2015 - 2016 (1 year)Used compelling messaging and integrated marketing methods to exceed
membership goals in targeted membership categories
Used Social Media to interact with key audiences
Created and implemented marketing strategies to retain members
Wrote member monthly e-newsletters
Wrote promotional materials for club events -
Director of MarketingAlexandria, VA2008 - 2014 (6 years)Marketed ABI's message across all platforms, online, in print & digitally
Used Social Media to interact with key audiences
Developed integrated marketing strategies for increased conference
attendance, sponsorships and exhibitors
Used strategic marketing programs to expand partner program and
increase annual non-dues revenue
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Awards
Best trade show booth, The Office Building Show
Best trade show booth appearance, The Buildings Show (BOMA) -
Affiliations
Direct Marketing Association
American Marketing Association -
Industries
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Skills
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On Coroflot@AMC, member since 2019
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Following 13
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