Alexandra Morrill

Creative direction and design for fashion trend and color forecasting company. Designed seasonal books, presentations and trade-show collateral. Provided color, and inspirational imagery, Managed web content, and created digital editions. Researched market trends for fashion, interiors and lifestyle. Provided visual strategy and mood boards. Supervised and trained freelance staff and studio interns.

Lead art director for immersive design experiences including visual merchandising and store interior design for luxury and boutique retailers. Projects included, seasonal retail rollouts, POS, in-store interactive design, window display, signage, event design, large scale graphics. Also designed company presentations, marketing and trade-show collateral. Supervised full service design studio and designers.

Created web banners and icons, templates, brand identity & logos, Designed trade-show collateral for financial consulting firm.

Logo identity and branding guide for online fashion shop.

Provided design and direction for the monthly American Spa magazine and supplements, Managed art department during art directors leave of absence. Supervised freelance retouchers illustrators, and trained full time designer. Duties included image research and photo editing, design of editorial /advertorial for the magazine, Additional duties include creation of trade-show, social media, and digital assets for the marketing department.

Logo design & branding guide, web design, photo editing for digital asset management company.

Designed marketing mailers, special holiday promotional material for non-profit. Created vector and hand Illustrations.

Created inspiration boards, provided photo editing and package design comps for branding marketing company.

Designed brochures, catalogs, ads, invites, quarterly literary magazine. Provided illustration and logos.

Designed presentations, reports and brochures for pharmaceutical clients.

Design, pre-press production for educational catalogs and marketing.

Managed multiple graphics projects and implemented design directives for educational publications. Responsible for pre-and post production of graphic files. Created vector based illustrations, line art, templates, charts and graphs. Supervised and trained junior staff and freelancers.

Design for monthly editorial magazine Managing Automation, Created layouts for marketing, promotional
and special advertising supplements. Designed logos, whitepapers, online brochures and annual reports.
Supplied and uploaded digital files to printer and for web. Verified and proofed files as press ready.
Researched, retouched and color corrected photography.