Annsofie Haglund-Bate

Managed the end-to-end design process of Greeting cards and Stationary, from concept creation to final delivery, while consistently meeting tight deadlines and maintaining high-quality standards.
Collaborated closely with cross-functional teams and factories, to deliver beautiful, on trends and varied collections that resonated with the Dutch market.
Led the creative development of graphics and illustrations, traditionally (acrylic, watercolour, illustrations) or digitally (Photoshop + Illustrator) ensuring alignment with the brand’s identity.

Monsoon Accessorize (Girlswear Department):
Designed and developed highly embellished jersey + woven garments, knitwear and soft accessories in line with the brand DNA, working closely with the buying and technical teams.
Produced technically proficient design specifications for factories in the Far East and India.

DZ Group (Knitwear Specialist):
Conducted thorough knitwear market research and compiled trend reports and moodboards for DZ customer base, including colour palettes, yarn selections, stitch patterns, details and must have shapes.
Attended Trade Fairs and went on Comparative shopping trips reporting back to the team.
Working with the buying team and Design Director on pitch decks to win projects for the business.
Designed and developed distinctive, innovative knitwear ranges and soft accessories according to the customer’s brief and expectations, liaising closely with factories in China.
Customers were M&S, The White Company and Debenhams.

My Sugar Cube Design Studio
Designed and illustrated creative and innovative artwork using various techniques: sewing, machine + hand embroidery, appliqué, painting etc.
I also used Digital media like Photoshop and Illustrator to produce graphic design placements and All over prints to the UK, US and European Childrenswear markets.

Prescribed forthcoming baby & kids trends to buying team with seasonal themes and mood boards.
Designed and developed commercially viable ranges across all areas: daywear, underwear, nightwear, knitwear, outerwear and accessories for baby girls and boys.
Implemented innovative design concepts to enhance product appeal and drive sales growth.
Successfully increased sales revenue through strategic design decisions and market analysis.
Produced technically proficient design briefs for factories in Far East and India.