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SUMMER: The Donna Summer Musical
This direct mail piece was the first message we sent to ticket buyers. It worked like gangbusters, beating all agency records for a direct mail in terms of ticket sales.
The messaging approach was to hook the reader in with Donna Summer's iconic songs, and then promise them the story of a queen - all within the fabulous world the 70s dance floor.
Following the direct mail copy is a poster exploration with various tag lines.
