Aaron Coleman

* Build branding and spearhead holistic advertising campaigns across major cultural institutions such as THE METROPOLITAN MUSEUM OF ART, THE FRICK COLLECTION, THE YMCA OF GREATER NEW YORK, COVENANT HOUSE, San Francisco's ASIAN ART MUSEUM, and BLOOMBERG CONNECTS * Sculpt the brand storytelling for client-facing presentations to major stakeholders * Create and guide each brand's compelling, individual creative and advertising voice * Deliver superlative video content creative-concept, script, music, record and completion * Lead copy and messaging across print, broadcast, digital and social campaigns * Mentor and provide direction to a team of copywriters, designers, and editors

Bronze Winner of the 2019 OBIE Award for the official trailer for THE INHERITANCE * Brand Strategist across a wide range Broadway shows, including leading the campaign for THE INHERITANCE, the 2018 Tony Award Winner ONCE ON THIS ISLAND, ANASTASIA, SUMMER: The Donna Summer Musical, LATIN HISTORY FOR MORONS starring John Leguizamo, AMERICAN SON starring Kerry Washington, LIFESPAN OF A FACT starring Daniel Radcliffe, and many others * Lead Creative for various New York City destinations, including THE METROPOLITAN MUSEUM OF ART, EMPIRE OUTLETS, EDGE at HUDSON YARDS, CITY TOURS 1 and HORNBLOWER CRUISES

* Led creative across all media-digital, content, print and broadcast-for WICKED, WAR PAINT, Nick Kroll and John Mulaney in OH HELLO ON BROADWAY, Pulitzer Prize winner DISGRACED, PENN & TELLER and others * Oversaw digital campaigns, including social content calendars, targeted banners and videos * Sculpted holistic creative strategies and principles with clients and account directors * Directed team of broadcast editors, sound and motion graphic designers, and partners * Managed timely delivery of multiple projects with the production, design lab, digital, broadcast and account teams

* Clients include, The Metropolitan Opera, HEDWIG AND THE ANGRY INCH starring Neil Patrick Harris, 2017 Tony Award Winner DEAR EVAN HANSEN starring Ben Platt, THE PHANTOM OF THE OPERA, BEAUTIFUL, THE BOOK OF MORMON, ALADDIN, and many others * Create compelling copy for digital, print, radio, TV and out-of-home advertising * Collaborate with designers to build concepts into fully realized campaigns

Integrated Ad Sales and Marketing 2012 * Partnered with Creative Services to write print advertorials, invites, eblasts, digital ads, marketing sell sheets, and promotional campaigns for multiple national brands * Wrote for Martha Stewart Living, Everyday Food, Martha Stewart Weddings, Whole Living, and marthastewart.com SITUATION INTERACTIVE New York City

* Wrote full websites, blogs, games, and online content for Disney's most popular TV shows, including HIGH SCHOOL MUSICAL 2, KIM POSSIBLE, CHEETAH GIRLS, and more * Editor and writer for weekly digital magazine "Tween Weekly" * Created the Adventure" - the company's most popular mobile game EDITORIAL WRITING