THE DEATH OF KLINGHOFFER was a controversial opera for the Met, inciting mass protests. But the Met wanted to urge people to see it for themselves. I came up the campaign line "See it. Then decide." Used in print and digital and referred to in The New York Times in pieces on the show. The Wall Street Journal eventually used a variation in their review.
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The Metropolitan Opera
For the 2013-2014 season, The Met Opera focused its ad campaign on the concept of epic romance. I provided copy for the main campaign, as well as additional collateral throughout this season and the next.
