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Design Leader

Abby Detrich PMP

Denver, CO
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  • About
  • About

    I'm a passionate design leader with a knack for turning user insights into innovative solutions. With my background in Industrial Design and Sociology, I've had the privilege of championing the user on a diverse range of products, from confectionary to medical devices to consumer electronics and user interfaces.

    I'm a firm believer in the power of design to drive business success. My experience in project management (PMP) and design thinking allows me to lead teams, solve complex problems, and deliver exceptional results that bridge the gap between creativity and strategic execution.

    Outside of work, I enjoy exploring the great outdoors, experimenting with new hobbies, and indulging in Colorado's vibrant culture.

    Let's connect if you're interested in discussing how design can elevate your business or if you simply want to chat about the latest design trends.

  • Education
    • BFA Industrial Design
      University of Kansas
      • Societies & Activities: Dean’s List, Industrial Design Society of America (IDSA), Women in Industrial Design, Dean’s List, National Society of Collegiate Scholars, Alpha Kappa Delta: The International Sociological Honor Society, Association of University Residence Housing Programming Communication Coordinator 3.8 GPA
    • BGS Sociology
      University of Kansas
      • Societies & Activities: Dean’s List, Industrial Design Society of America (IDSA), Women in Industrial Design, Dean’s List, National Society of Collegiate Scholars, Alpha Kappa Delta: The International Sociological Honor Society, Association of University Residence Housing Programming Communication Coordinator GPA 3.9
  • Experience
    • Principal
      Detrich Design LLC
      Jun 2024 - Present (2 years 1 month)
      • Freelance design focusing on product development, research for usability and human factors, 3D modelling, and illustration for diverse clients, including Mr. Beast’s Feastables, BlueDog Design Agency, and Woof pet products.
    • Industrial Design Mentor & Guest Speaker
      University of Kansas
      Aug 2021 - Present (4 years 11 months)
      • Provide guidance on portfolio development, public speaking, job search strategies, and industry trends
      • Hosted workshops on topics including portfolio guidance and design thinking skills
      • Empowered the next generation of female industrial designers to succeed in the field
      • Fostered a supportive and collaborative community for women in industrial design
    • Industrial Design Supervisor & Technical Lead
      LINK Product Development (an ERI Group Company)
      Denver, CO
      Apr 2024 - Jun 2024 (2 months)
      • Worked cross-functionally with sales team to identify new business development opportunities and develop creative solutions that drive growth
      • Managed 3 successful projects as a technical lead, ensuring we maintained quality and stayed on budget
      • Led, motivated, and mentored team of 4 in the successful design and development of over 10 projects
      • Developed strong relationships with key stakeholders, effectively communicating design concepts and securing buy-in for project proposals
      • Championed the role of industrial design during client consultations, securing 5 new projects that resulted in the creation of more user-friendly and commercially successful products
      • Ability to adapt to changing project requirements and industrial trends
    • Senior Industrial Designer
      LINK Product Development (an ERI Group Company)
      Denver, CO
      Oct 2023 - Apr 2024 (6 months)
      • Led the design and development of medical and consumer products, from initial concept to successful market launch
      • Developed user personas and journey maps to inform design and development processes
      • Collaborated with Sales and Quality to implement industrial design into business strategy
      • Conducted user research with patients, clinicians, and healthcare professionals to identify opportunity
      • Applied human factors principles to ensure devices were safe, intuitive, ergonomic, and optimized
      • Ensured designs adhere to relevant regulations throughout development
      • Developed strong understanding of materials and manufacturing processes specific to medical devices
      • Managed the development process as Technical Lead, ensuring adherence to timelines, budgets, and project objectives
      • Mentored junior designers and engineers, fostering a collaborative and innovative design environment
    • Interim Project Manager
      LINK Product Development (an ERI Group Company)
      Denver, CO
      Oct 2023 - Mar 2024 (5 months)
      • Utilized hybrid methodology to manage a cross-functional team of engineers, designers, and scientists
      • Collaborated with internal and external engineers to identify and resolve critical bugs before launch, minimizing post-release issues
      • Proactively identified and mitigated potential risks, ensuring project milestones were consistently met
      • Obtained PMP to enhance skillset
      • Managed project budgets effectively and maintained consistent and clear communication between internal and external teams
    • Industrial Designer II
      LINK Product Development (an ERI Group Company)
      Denver, CO
      Aug 2022 - Dec 2023 (1 year 4 months)
      • Reduced error rates by 65% through design modifications based on human factors findings
      • Incorporated anthropometrics, ergonomics, and biomechanics into our human factors process
      • Conducted user research and usability testing to identify user needs and paint points
      • Cultivated strong client relationships built on trust and collaboration, resulting in expanded project scope
    • Industrial Designer
      Ferrara
      Chicago, IL
      Sep 2021 - Aug 2022 (11 months)
      • Curate and led 19+ cross-functional brand ideations to fill 3–6-year pipeline, resulting in 4700+ idea outputs, 35% of which performing strongly on consumer needs and uniqueness
      • Implement breakthrough ideation plan that leverages consumer insights, megatrends, brand foundation, and market research
      • Collaborate with key stakeholders to streamline the innovation process for tight timelines
      • Organized, facilitated, and presented the design thinking process to cross-functional team members at the Creative Carnival, an event which consists of a series of speaker and panel sessions meant to build how we think about our creative culture, innovation, and collaboration in a corporate environment
      • Demonstrate design excellence by successfully leading multiple innovation projects such as Trolli Bursting Crawlers, Funables Tic Tac Toe, and Black Forest Dessert Toppers
      • Initiate Industrial Design and Licensing collaboration for groundbreaking opportunities
      • Partner with design teams from Nintendo and Universal for limited time offering products
    • Associate Industrial Designer
      Ferrara
      Chicago, IL
      Jul 2019 - Sep 2021 (2 years 2 months)
      • Synthesized and visualized ideation outputs through sketches and rapid prototyping to test with consumers
      • Organized and presented weekly content to Senior Leadership
      • Created CAD for manufacturing for 5 products, collaborated with engineers, manufacturers, and food scientists for over 40+ brands
      • Evaluated design modifications by attending factories and trials
      • Expanded prototyping capabilities and led initiative for 3D printer purchase and maintenance
      • Introduced and developed efficient and effective consumer testing process
    • Industrial Design Intern
      Pacific Northern, Inc.
      Dallas, TX
      Apr 2016 - Sep 2016 (5 months)
      • Designed displays, fixtures, and environments for upscale brands including Bulova, Cover Girl, David Yurman, and Eva Fehren
      • Presented and communicated with engineers, clients, and account executives
      • Generated brand recognition and value through materials, graphics, and aesthetics
    • President
      NotLess Organization
      Fort Worth, TX
      Mar 2013 - Aug 2015 (2 years 5 months)
      • Founded non-profit organization dedicated to providing resources for DFW’s homeless population
      • Designed shirts, advertisements, website, and logo
      • Raised $8,500 through advertising and presenting speaking to local groups
      • Presented to community funding groups, receiving $4,000 in aid
      • Distributed over 500 care packages that were funded by t-shirt sales
  • Industries
    • Consumer Electronics
    • Desktop & Office products
    • Food & Beverage
    • Medical & Scientific Equipment
    • Healthcare
  • Skills
    • 3D Modeling
    • Engineering
    • Ethnographic Research
    • Keyshot
    • Industrial Design
    • Product Development
    • Project Management
    • Prototyping
    • SolidWorks
    • Trend Research
  • Elsewhere on the Web
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  • On Coroflot
    @AbbyDetrich, member since 2024
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