Abby Hsu

• Designed logo, website, and brochure for marketing events.
• Designed social media assets and website advertisements.
• Organized and arranged pop up events and photoshoots.

• Designed and developed collections for babies and toddlers.
• Presented the collections to clients and manufacturing departments to discuss possible changes.
• Provided material specifications and oversaw the production process.

• Supported the design team in all aspects of product design, including sketches, boards, approvals, samples, presentations, vendor communications, and meeting preparation.
• Researched current trends, color, and fabrics and assisted in fabric and trim development.
• Created new artwork for novelty embellished items within the collections and new silhouettes for categories within the collections.
• Communicated with Product Development and Production partners on a daily basis and throughout the design cycle.

• Created mockups by draping, assisted in fittings and prepared samples for meetings.
• Experimented with textiles, trims, and prints to design new embellishments and new combos on garments.
• Researched trends, shopped the contemporary market and created inspiration boards.

• Created technical flat sketches in Illustrator and Photoshop.
• Assisted Production Manager with final sample development and managed samples for newest collection.
• Worked with Design Team to create new catalogue for S/S 2013.

• Assembled linesheet packets and lookbooks for prospective accounts.
• Tracked samples in/out of showroom for department store shoots and editorial requests.
• Assisted Sales Manager with client appointments and write orders.

• Exposed to all facets of visual merchandising and worked closely with Visual Manager to produce novel and unique concepts for windows and merchandise presentations.
• Organized and prepared fashion merchandise for photographic representation in advertisement/catalogues.
• Applied creative and artistic talents that resulted in innovative and timely project execution.

• Actively assisted in the launch new stores in Taiwan and China, overseeing store planning, store display, window/mannequins merchandising, and promotional marketing events.
• Successfully plan American branch exhibit and China branch baby/children trade show.
• Created set designs for location shoots and supervised styling for catalog photoshoots.

• Proficiently audited cash flows for 4 companies, ensuring accurate and complete financial statements.
• Conducted half-year accounts payable and inventory testing.

• Supported marketing, sales, and creative teams in the development and execution of promotional programs including brochures, sales sheets, direct mail, advertising, and web content.
• Researched analysts study market conditions to determine potential sales of a product.
• Provided logistical support through planning, scheduling and coordination.

• Conducted research, identified potential clients, and negotiated contractual
agreements.
• Fill out import-export documentation, compile carrier and route assignments, compute international fees for each shipment and keep track of shipment payments and quotas.
• Consulted with foreign clients at the annual Shanghai exhibition on all product ordering and receipt.