Abby Robida
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About
I combine my high-quality, creative video and photography skills with a gift for marketing, which results in unique external and internal videos and collateral. From videos and photography to copywriting, I've been fortunate enough to be involved in all aspects of marketing plans, projects and strategies.
Specialties:
Adobe Premiere, Final Cut Pro, After Effects, Adobe Photoshop, Adobe Illustrator, Adobe Audition, Adobe InDesign, Adobe Creative Suite CC, video editing, photography, motion graphics, writing/editing scripts, video production, video post-production, marketing, Canon digital cameras, ROI, Canon DSLR cameras, audio editing, teamwork, problem solving, self-driven, independent worker, communication, creative thinking, copywriting, B2B experience, pre-press, digital print, production artist, color management, marketing campaign management, graphic design, SMO, written and oral communication, catalogs, cover design, Excel, Word, PowerPoint, color correction, SalesForce and Navision.
Freelance:
I've had the opportunity to work with some great clients that have included: Flaherty Family Foundation, Fluency Matters (TPRS Publishing), The Minnesota Children's Hospital, Minnesota Make-A-Wish Foundation, Rapid Interface, Twin Cities Roadsters, Maxmead Fitness, Alora Ambiance, Icebug, Forest Femmes Minneapolis and the Medford Area Public School District.
StrengthsFinder Strengths:
• Competition
• Command
• Significance
• Futuristic
• Learner -
Education
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Bachelor of Science Graphic Communications ManagementUniversity of Wisconsin - Stout2006 - 2010• Minor: Business Administration and Marketing • Emphasis: Video Production & Photography
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Experience
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Operations ManagerMinnetonka, MNFeb 2021 - Present (5 years 4 months)• Manage day-to-day operations and employees of the Marketing, IT and HR departments
• Develop, implement and evaluate short and long-term strategic marketing, communication and branding plans
• Assist with the development of annual strategic plans and develops annual work plan/goals for IT, Marketing and communication
• Develop, implement, and monitor the annual marketing/communications budget
• Manage existing operational software: Microsoft Office 365, Salesforce, Suti HR management
• Ensure data privacy compliance HIPAA and HITECH requirements
• Assist with benefit enrollment & administration, employee relations, employee advocacy, employee onboarding, and training
• Oversees our Diversity, Equity, & Inclusion Committee -
Creative Content ManagerMinneapolis, MNJun 2019 - Feb 2021 (1 year 8 months)• Created and managed social media presence and initiated campaigns to improve brand recognition
• Managed product content, images and copy across all wholesale partners including: Target, Ulta Beauty, Kohl’s, Hy-Vee, CVS, Macy’s, etc.
• Built, designed, implemented and maintained the retail and wholesale websites using Shopify and custom HTML
• Photographed, edited and managed product image library
• Built email campaigns including: customer email lists, forms and landing pages
• Conceptualized, created and produced creative photo and video content for social media and websites
• Composed unique and well written copy for products, social media, websites and print collateral
• Worked with licensing partners: Mattel, Pixar, Lucasfilm and Disney to ensure product and marketing compliance
• Designed, laid out and updated product packaging and store displays
• Coordinated and created marketing materials including: catalogs, flyers and digital marketing campaigns
• Worked closely with leadership to define and create marketing materials, programs and products -
Media Specialist - Video & PhotographyBrooklyn Center, MNNov 2011 - Jun 2019 (7 years 7 months)• Directed, captured and processed photos and video footage for a wide range of communication purposes: websites, catalogs, flyers, social media, corporate training and email marketing
• Wrote scripts, storyboarded, filmed and edited original video content for internal and external use
• Photographed, edited, retouched and color corrected product images used for websites, catalogs and collateral
• Collaborated with product managers on improving current products and developing new products
• Captured high resolution video footage and images for corporate events and sales meetings
• Maintained an active video library for all company websites and YouTube channels
• Lead the production of multimedia and motion graphics presentations
• Produced, organized, lead and maintained company wide photography library
• Managed the samples department collateral, programs and employees
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Awards
• Sign-Zone, Inc. Core Value Award Winner
• Sign-Zone, Inc. Customer Champion of the Month: April 2016
• Sign-Zone, Inc. Quality Champion of the Month: January & October 2014
• Designed the Showdown Distributors Guide catalog from idea through completion (2015)
• Product Photography for catalogs 2015 & 2016
• MN Manufacturer of the Year (2015)
• MN Mid Sized Manufacturer of the Year (2014)
• PPAI Trade Show - Vegas 2015, 2016, 2018
• 2015 Showdown Catalog Cover
• 2015 Non-Branded Catalog Cover Idea
• 5S Certified
• Graduated Cum Laude
• Chancellors Award 2007-2010
• PPAI PPB Award for Greatest Company to Work For (2015) -
Affiliations
• Forest Femmes Minneapolis (Icebug)
• Make-A-Wish Minnesota
• Junior Achievement USA
• Brighton Hospice -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@AbbyRobida, member since 2012
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Followers 4
