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About
Design for me is about everyday objects from coffee machines to sunglasses, dining tables to motorbikes. Designing products that people fall in love with and quickly start to wonder how they lived without them before.
Products must excel in their primary role but the best products should also be able to surprise & delight the user. The product should respond to genuine needs, as design should not follow trend but strive to deliver products that are a balance of function, cost & aesthetic. -
Education
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BA Product & Furniture DesignRavensbourne College of Design Communication2003 - 20063 year degree at renowned university inc projects for IsokonPlus, Audi Design & GFSmith Tutored by world famous designers Hector Serrano, Tomoko Azumi, Ben Wilson, Carl Clerkin, Sam Johnson, Chris Jackson & Amos Merchant Lectures from Ed Barber & Jay Osgerby, Sam Hecht, Luke Pearson & Adam Brinkworth Audi Design Award – BellyUp was selected for the award from over 250 nationwide entrants
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Experience
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Product DesignerLondon, United KingdomJun 2012 - Present (11 years 6 months)Design and develop products, from concept to production, in close conjunction with a variety of clients. Working to tight deadlines but always ensuring designs are innovative & highly resolved.
Eyewear & Concept/ Commercial timepieces for Tag Heuer, Bathroom wares for Geberit, Consumer Electronics for LG and Mobile devices for Atelier Haute Communications. -
Freelance DesignerBrighton, United KingdomFeb 2012 - May 2012 (3 months)Developing brands & designing websites for small businesses
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Product ManagerLondon, United KingdomMar 2009 - Jan 2012 (2 years 10 months)Design, product development & management of brands including Jack Wills, Rapha, Rohan, Jigsaw, Ben Sherman, Bench & Fat Face
Taking projects from meeting with the creative teams/ processing sales information to range planning/ manufacture & negotiating production schedules, company margins / ensuring timely delivery to retail
Working on 9 separate brand collections for each season across multiple Far Eastern & European suppliers developing over 100 individual styles
Designed new brand specific product that reflects core values of each brand ensuring that there is no crossover within the brand portfolio.
Became company technical expert for eyewear material and production processes, producing a short documentary for staff & customer training usage -
Product DesignerLondon, United KingdomSep 2006 - Feb 2009 (2 years 5 months)Lead designer & product developer for Fat Face brand & assisting designer for Jigsaw, Ben Sherman & Karen Millen
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Awards
Audi Design Award
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Skills
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Elsewhere on the Web
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On Coroflot@AdamLoewy, member since 2012
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