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Strategic marketing professional with 25+ years of experience, 15+ in AEC proposal development
Aimee Settell
Portland, OR
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About
Results-oriented proposal and marketing leader with 25+ years of experience—15+ in the AEC industry—specializing in pursuit strategy, proposal development, and team leadership. Proven ability to drive shortlist rates above 80%, streamline workflows through CRM adoption, and deliver award-winning content that strengthens client relationships and wins work.
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Education
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Bachelor of Journalism AdvertisingUniversity of Nebraska-Lincoln1993 - 1999
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Experience
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Proposal Manager, Strategic PursuitsPortland, ORDec 2025 - Present (6 months)
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Senior Marketing Proposal CoordinatorPortland, ORDec 2023 - Sep 2025 (1 year 9 months)▪ Led pursuit strategy and authored compelling proposals for major transportation and infrastructure clients
▪ Ensured alignment with agency standards and client goals through compelling writing, editing, and visual storytelling
▪ Developed InDesign styles and Adobe Creative Cloud Libraries to increase efficiency and maintain brand consistency across teams -
Senior Marketing CoordinatorPortland, ORMay 2022 - Nov 2023 (1 year 6 months)▪ Achieved 83% shortlist rate by driving proposal strategy and developing high-impact narratives and visuals
▪ Spearheaded the implementation of Unanet CRM to enhance tracking, reporting, and marketing workflows
▪ Managed the redevelopment and relaunch of the firm’s corporate website -
Senior Marketing CoordinatorPortland, ORAug 2017 - Apr 2020 (2 years 8 months)▪ Directed proposal and interview strategy for key healthcare and public projects, including OHSU's Marquam Hill expansion
▪ Produced award-winning client presentations and marketing collateral
▪ Introduced workflow improvements and mentored team members in Adobe Creative Cloud to strengthen output and consistency -
Marketing ManagerPortland, ORApr 2014 - Jun 2015 (1 year 2 months)▪ Led brand and digital strategy across parent and sub-brands; directed re-branding initiatives
▪ Planned and executed investment conferences for 200+ attendees, managing logistics and speakers -
Marketing DirectorPortland, ORSep 2005 - Jan 2014 (8 years 4 months)▪ Directed all marketing functions: proposal development, branding, and digital media
▪ Implemented Cosential CRM and internal resource systems to streamline operations
▪ Re-branded corporate identity, including logos, websites, and created award-winning video campaigns -
Graphic Designer & WebmasterPortland, ORFeb 2003 - Jul 2005 (2 years 5 months)▪ Designed marketing materials and built campaign strategies for capital fundraising
▪ Established internal brand standards and tracking systems -
Marketing ManagerLincoln, NEOct 1999 - Nov 2001 (2 years 1 month)▪ Developed university-wide branding and athletic marketing packages
▪ Managed over 300 creative projects annually with a 90%+ on-time delivery rate
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Awards
DJC Marketing Team of the Year
SMPS Astral Award Winner
Finalist in The One Show
20+ international, national, and regional marketing awards -
Industries
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Skills
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On Coroflot@Aimee_Settell, member since 2014
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