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Co-founder and Managing Director, Carpe Diem Advertising

Akhnaten Mallya

Dubai, United Arab Emirates
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  • About
  • About

    With more than 15 years of experience in advertising and television, I utilise all of my experiences to serve clients better, through a better understanding of their wants and needs. However, relationships also play a vital role - a quality I'm sure my small list of clients will vouch for.

    As a young agency, I would love for Carpe Diem Advertising to grow into a lean, mean team, more than able to handle a brief, big or small (and we're getting there).

    While the past few years have seen us launch a niche art gallery, endear ourselves to a few hospitality brands and play a larger role in one of the region's leading perfume manufacturer, the months and years to come should see us play an active role in hopefully handling a regional airline, or a few more hospitality brands.

  • Education
    • MA - 1 English Literature
      University of Mumbai
      1992 - 1993
    • Arts English Literature
      Wilson College
      1989 - 1992
    • Life Survival
      World Education
      1987 - 1988
    • High School Arts
      Entoto High School
      1986 - 1988
    • SSC General Education
      Holy Rosary Convent High School
      1979 - 1984
  • Experience
    • Co-founder & Managing Director
      Carpe Diem Advertising
      Jan 2005 - Present (21 years 5 months)
      As the face of the agency, I am continuously on the lookout for business opportunities both here and around the world.

      As a strategic consultant, we help our clients come up with effective advertising plans and advertising strategy development that help boost their profile and sales.

      We currently service a select list of clients, including those in the hospitality, sport management, exhibition and technology driven industries.

      Visit our website for a clearer understanding of what we are all about, and should you see scope for us to do business, let's talk.
    • Copywriter
      Young & Rubicam
      Jan 2001 - Oct 2003 (2 years 9 months)
      Worked on, and pitched for a host of regional and international brands, from airlines and banks, to fashion and shopping malls.
    • Creative Supervisor
      Axiom Advertising
      Aug 1998 - Dec 2000 (2 years 4 months)
      Besides supervising the day to day running the creative team, would also interact with select clients on specific projects.
    • Producer - on air promos
      Zee Network
      Apr 1996 - Apr 1998 (2 years)
      Did a variety of promos for Zee Cinema, Zee TV and its other network channels. Was also specifically in charge of all corporate audio visuals for Zee Network. Was also among the the team to launch the first ever Zee Cine Awards.
    • Copywriter
      Percept Advertising
      1995 - 1995
      Learnt and unlearnt the joy and pain of being in advertising.
  • Skills
    • Advertising
    • Account Management
  • Elsewhere on the Web
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  • On Coroflot
    @Akhnaten, member since 2006
      • Followers 3
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