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Strategic Art Director / Visual Thinker

Alberto Berton

Vilnius, Lithuania
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  • About
  • About

    Lucky to work with ideas, that always keep me fresh.

    Able to listen to the client's needs and always providing solutions (not less than average), supported by strong strategic skills.

    Always trying to "KEEP IT SIMPLE" (being aware of the fact that the most complicated thing in our job is exactly keeping it simple)

    Love to share my knowledge and professional background (17 years working in advertising they're not peanuts) with young talented creatives, helping them in their professional growth.

    Curious?

    www.albertoberton.com

    https://www.behance.net/albertoberton

    https://vimeo.com/user12181586

  • Education
    • istituto europeo di design advertising department
      IED istituto europeo di design
      1990 - 1994
    • Humanistic Studies
      Liceo Classico San Giuseppe, Torino, Italy
      1983 - 1987
  • Experience
    • Art director / Creative Strategy Developer / Communication Consultant
      Alberto Berton
      Vilnius, Lithuania
      2013 - Present (13 years)
      Getting information directly from the client,
      Elaborate them coming up with a strategic/creative platform.
      Delivering creative solutions (according to the media required).
      Shortly: following the whole process till the on air time.
    • Strategic Art Director
      Y&R
      Doha, Qatar
      Jan 2015 - Jul 2015 (6 months)
      Clients: Rayyan Mineral Water, Mashreq Bank, Alfardan Group (luxury goods, properties, jewellery, marine, investment, exchange), Souq Waqif Boutique Hotels, McDonald’s
    • Senior art director / Creative supervisor
      McCann Erickson Romania
      Aug 2011 - Mar 2012 (7 months)
      clients: BITE Lithuania (telecommunication)
    • Senior art director
      Adell Taivas Ogilvy
      Jun 2010 - Aug 2011 (1 year 2 months)
      clients: Seb Bank, Tele2, Pildyk (telecommunication), Utenos (beer), Stumbras (alcoholic drinks), Karuna, Milka (Kraft Food)
    • Senior art director, creative supervisor
      Young & Rubicam
      Apr 2008 - Jun 2010 (2 years 2 months)
      clients: Alfa Romeo, Barilla, Danone, Unicredit, Arena (swimwear)
    • Senior art director, creative supervisor
      Leo Burnett
      Apr 2006 - Apr 2008 (2 years)
      clients: FIAT auto
    • Senior Art Director, creative supervisor
      Arnold Worldwide
      Sep 2002 - Apr 2006 (3 years 7 months)
      Clients: Gazzetta dello Sport (newspaper), Banca della Rete (bank), Honda Motors, Cameo, Hacette-Rusconi (magazines), Gilera (motorcycles part of Piaggio Group)
    • Senior Art Director
      DDB
      Apr 2001 - Aug 2002 (1 year 4 months)
      clients: Campari (spirits, wines, soft-drinks), Eptatrading (trading on line company), Knorr, Zanussi, Audi, Volkswagen
    • art director
      Saatchi & Saatchi
      Jan 1997 - 2001 (4 years 5 months)
      clients: Danone, Galbani (dairy products), Finanza e Futuro (bank), Walt Disney magazines, J&J (pharmaceutical division), Renault
    • junior art director
      BGS DMB&B
      Jun 1995 - Jan 1997 (1 year 7 months)
      clients: FIAT Auto, Yellow Pages, Piaggio motorcycles
  • Awards

    AWARDS / PUBLICATIONS:

    LONAS MATTRESSES "Beach" Image Summer Poster Campaign

    Freelance 2014. Golden Drum 2014 Entries.

    Published in adsoftheworld.com, adeevee.com, welovead.com, coloribus.com, bestadsontv.com

    LONAS MATTRESSES "Sheep" Image Poster Campaign

    Freelance 2012

    Published in bestadsontv.com

    KAUNAS NATIONAL ZOO "Snake sex doll" print ad

    Adell Taivas Ogilvy Vilnius, 2011

    Published in Luerzer's Archive Vol 6-2011

    Golden Drum Shortlist 2011

    ADrenalinas Advertising Festival 2012: silver award

    PASAKA CINEMA "End Titles" tvc

    Adell Taivas Ogilvy Vilnius, 2010

    GOLDEN HAMMER (Best use of media) 2011: silver award

    GILERA MOTORCYCLES "Strong experiences only." print image campaign

    Arnold Worldwide Italy, 2006

    Italian Art Director Club Shortlist 2006

    HONDA MOTORS "Pedals" print ad

    Arnold Worldwide Italy, 2004

    New York Festivals, 2004: print section silver award / Italian Art Director Club Shortlist 2004

    QUARK MAGAZINE "Helmet" tvc

    Arnold Worldwide Italy, 2004

    Italian Art Directors Club Shortlist 2004 / Best creative idea for tv commercials

    ALBERO DELLA VITA "Belt" tvc

    Arnold Worldwide Italy, 2004

    Italian Art Directors Club Shortlist 2004 (No-profit advertising)

    CINELLI "Saddle" print ad

    Arnold Worldwide Italy, 2003

    New York Festivals Shortlist, 2003 / Italian Art Director Club Shortlist 2003

    TRIBE WATCHES "Time Killer"

    Ammirati Puris Lintas, 2001

    Italian Art Directors Club shortlist 2001

  • Skills
    • Advertising
    • Art Direction
    • Creative Direction
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    @AlbertoBerton, member since 2014
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