Alex Valencia
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About
I consider myself to be an Innovative, versatile and creative marketing professional, with the skills and extensive knowledge in how to bring an idea to life. I’ve been trained and educated, with whom I considered to be some of the finest individuals in the field of Marketing, Advertising, Design and Brand Development. I like to be challenged because I love to educate myself. When I’m challenged, my brain works’ in a sense where if it does not understand something, it wants information it demands understanding, therefore, I extensively educate myself towards each essential component of the project or idea I’m working with. When working on a new idea or project, I always use these steps to meet my end goal… Define, Educate, Nurture, Test, and Convert. Through these steps, I have been able to accomplish the most creative and intrigued marketing campaigns, enabling brand awareness, and increase of online sales and customer loyalty.
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Education
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BFA Advertising and CommunicationsFlorida International University2015 - Currently Enrolled
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BFA Business Administration & MarketingAmerican InterContinental University2009 - 2011
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Certificate Digital Media/Multimedia Design TechnologyMcFatter Technical Institute2009 - 2009
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Certificate Printing & Graphic CommunicationsMcfatter Technical Center2008 - 2008
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AA Business Administration & MarketingAmerican InterContinental University2005 - 2007
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Experience
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Branding & Marketing ConsultantFort Lauderdale, FLDec 2012 - Present (12 years 7 months)• Assisting clients in identifying reasons behind non-performance of products and services
• Analyzing, scrutinizing, and evaluating products and services and recommending subtle changes
• Drafting creative and strategic plans for re-launching or re-establishing old brands
• Keying out the pros and cons of products and services and proposing methods of minimizing all the cons
• Liaising with the marketing team, company directors, and employees to ensure the integrity of the brand has not been compromised
• Conducting extensive research on market trends, competitors' strategies, and adding value to brands
• Devising questionnaires for gathering company feedback from current clients, to understand what areas can improve
• Collected information, researched market, and identify possible target markets to continue the increased of brand awareness
• Evaluated and improved clients' products and services, through strategic planning and reevaluating the company’s current positioning in the market
• Redesigned all marketing campaign strategies as needed, providing a new measure of visual to the company’s brand and services, this included the redesign of logos, websites, and other related business and marketing material
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Skills
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On Coroflot@AlexValencia2016, member since 2016
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