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Marketing Project Manager
U.S. LawShield
Houston, TX
May 2022 - Jul 2023 (1 year 2 months)
Planned & managed multiple marketing campaigns at a time, including setting SMART goals, KPIs, and schedules.
Collaborated with a team of writers, designers, and developers to produce high-quality assets with set deadlines.
Reduced creative variance by 75% and maintained brand standard among assets and collateral with effective quality control methods.
Established and maintained valuable relationships with teammates, clients, and other key stakeholders.
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Lead Copywriter
U.S. LawShield
Houston, TX
Nov 2019 - May 2022 (2 years 6 months)
Planned, created, and implemented various types of content to meet SEO needs.
Increased email & social media conversions by 10% in first year, while managing performance to continue the rate of improvement.
Created 3 successful processes to enhance UIX, increasing customer retention by 10%.
Conceptualized and created all advertising and marketing copy for company campaigns and promotional efforts.
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Marketing & Communications Intern
Hydralief
Stafford, TX
Oct 2018 - Mar 2019 (5 months)
Grew and maintained a social media growth increase of 60% over 6 months.
Conceptualized 6 creative social media and 3 unique blog posts weekly.
Developed investor presentations, publications, and press kits to secure resources and funding totaling $200,000.
Designed and managed a Kickstarter crowdfunding campaign for new brand launch totaling $100,000.
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Lead Dietary Assistant
CHI St. Joseph Health Care
Bryan, TX
Mar 2015 - Dec 2017 (2 years 9 months)
Designed 4 training manuals for new hires and 2 refresher-courses for current employees to reduce process errors and enhance accuracy.
Reduced administrative duties for dietary professionals corresponding to a daily average of 150 patients to enhance the doctor-patient care provided.
Coached and guided a team of 5 into maintaining minimal-err status in a high-stakes industry.
Demonstrated autonomy and compassion to placate distraught patients in a sensitive environment.