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Pampers New Mom Journey Series

Transformed relationship marketing program targeting new moms from prenatal through potty training their child. Designed research to drive design and content strategy for multi brand program with Pampers Diapers as the main brand. Multiple products were introduced throughout the program at at relevant life stage to build a successful program resulting in increased trial and sales.

Available
Freelance, Full-time
Alta Bradford
Strategic Sr. Design Manager Cincinnati, OH