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Disney Frozen Castle by Mattel

Design of the 'driver' playset for the Disney blockbuster film, Frozen. Brainstormed the look and style of the playset, functions, accessories, surface details and the features from concept sketches to managing final production. This was challenging because Mattel works so far in advance that when I started this project, the story of "Frozen" was hardly fleshed out. I worked with the film's art director to explain how girls play with a doll house and how it was important to have a vanity table, a dining table and a bedroom all things that had not even been considered in the story until this point.

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Oscar Moreno
Toy Product Designer Los Angeles, CA