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Mattel Disney "The Wizards of Waverly Place" Secret & Surprises Spell Book

Disney Channel's magical show, "The Wizards of Waverly Place" featured Selena Gomez as the teenage wizard, Alex. My designs for the product line extension consisting of five 'role play' items. The third and highest priced item was the Wizard's Secret Spell Book. The child had to 'wave her hand over the lock to magically open the book then the 'skeleton' key was found inside. The key opened a secret compartment with 'Wiz Tech' glasses that revealed secret spells, hidden images and jokes on each of the pages. Also included was a mini notebook and pencil to draw and create your own magic spells.

Oscar Moreno
Toy Product Designer Los Angeles, CA