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Marketing Communications Architect | Musician

Amy L. Donahue

Crystal Lake, IL
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  • About
  • About

    Gaining invaluable knowledge and experience as an entrepreneur, Amy Donahue has worked in business marketing and communications since graduating college. Specializing in marketing strategy, branding, and business development that leads to increased profits and customer retention, she has developed close relationships with all of her colleagues and clients to achieve numerous successful projects. Ms. Donahue also has a passion for music and plays professionally for weddings, choir accompanying and other similar events.

  • Education
    • Bachelors Communication Arts (Interdisciplinary Studies)
      Judson University
      2004 - 2005
    • Associates of Arts Music
      Rock Valley College
      2000 - 2003
  • Experience
    • Marketing Coordinator
      General Kinematics Corporation
      Aug 2013 - Present (12 years 10 months)
      Marketing Communications: Build brand consistency, develop effective collateral and promote GK's mission.
    • Director of Social Media & Marketing
      Astute Web Group
      May 2013 - Present (13 years 1 month)
      I embrace Astute Web Group's philosophy in my position as Director of Social Media: You’re the experts in what you do – nobody else. Utilizing gorgeous web design and cutting-edge internet marketing tactics, we work closely with your team to craft not only a uniquely powerful message, but a message that’s uniquely yours.

      My focus is on directives for social media campaigns and creatives to ensure that our clients generate effective online marketing. Quite simply, standalone web design is obsolete. Instead, you need to be searching for an online team that is consistently researching design and search engine marketing trends.

      Think Better… Think Astute.
    • Graphic Design Marketer
      geek design
      Jan 2012 - Present (14 years 5 months)
      Graphic Design and marketing for businesses. Social media ideas, email marketing campaigns and more.
    • Freelance Musician
      AmyLDonahue
      1999 - Present (27 years)
      Professional performances & limited engagements such as weddings, choir accompanying, and other similar events.
    • Marketing Coordinator
      Sellstrom MFG
      Feb 2012 - Jul 2013 (1 year 5 months)
      Marketing: Develop Sellstrom's SEO and SEM campaigns through keyword research and properly optimized content (Establish Adwords Campaigns.). Develop content and marketing materials for social media networks, email campaigns, press releases, product instruction manuals & labeling and other promotional materials.

      Communications: Create consistency in communication across company and departments within the company. Execute public relations plans and marketing initiatives.

      Writing: Write and update copy for trade show materials, print ads, banners, signage, direct mailers, flyers and more.

      Managing: Work directly with sales reps and distributors to create materials for effectively selling product. Manage data entry specialists, literature clerks and others to achieve the company's marketing goals.

      Designing: Handle all graphic design, print ads, trade show graphics and more using Photoshop and Illustrator primarily.

      I enjoy: Studying behavioral marketing, marketing automation programs and the latest 'smart' marketing.
    • Music Instructor
      Ms. Amy Studios
      Jan 1998 - Dec 2012 (14 years 11 months)
      Instruct piano, voice, music theory & beginner guitar for all ages.
    • Regional Sales Manager
      A Trophy Connection, Inc.
      Mar 2011 - Dec 2011 (9 months)
    • Customer Service
      Edward's Apple Orchard
      Aug 1998 - Nov 2011 (13 years 3 months)
      Fun seasonal place to work!
    • Signage Consultant
      Insignia: A Sign Company
      Jun 2006 - Mar 2011 (4 years 9 months)
  • Awards

    PR Chairwoman Junior League of Rockford, President of various business networking groups, Phi Theta Kappa

  • Skills
    • Content Strategy
    • Graphic Design
    • Social Media Marketing
  • Elsewhere on the Web
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  • On Coroflot
    @AmyLDonahue, member since 2011
    • Following 1
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