Packaging Design Manager
Dec 2013 - Present (9 years 2 months)
Managing the packaging design concept creation and development for all Makarizo beauty care brands.
Give an advise about global direction and strategy for Makarizo Packaging Design.
Team member of Strategic Marketing Dept and report directly to Strategic Marketing Director.
Liaising with suppliers to construct mock-ups of each design for evaluation and approval of management.
Enhance current packaging designs for both aesthetic and/ or functional purposes to support brand transformation strategy of Makarizo.
Ensure that the packaging design is able to be produced by coordinating with the packaging development team based in the factory or with international vendors.
Ensure that packaging development guidelines are followed through until the final FA is confirmed and sent to factory / factory suppliers for production.
Coordinate with Creative and Visual Merchandising team to align all logos, color pantones and other brand visual representations and concepts for each product developed.
Ensure the design of artworks are applicable for both local and international distribution and FDA (food and drug administration) compliant.
Product Design Consultant
Nov 2012 - Present (10 years 3 months)
Design Consultant of Motorcycle Styling & Graphic Design for TVS Motor Company Indonesia.
Oct 2012 - Present (10 years 4 months)
Automotive Specialist T-Shirt & Apparel Brand
Associate Creative Director
Mar 2012 - Nov 2013 (1 year 8 months)
• Responsible for art directing, storyboarding and message development for creative design work for various online and offline ads, signage, exhibition and other marketing materials are requested by clients.
• Plan, organize, motivate, recognize and train team for meeting and exceeding performance expectations
• Create & Deliver good presentation to clients
• Guideline Management, maintain & make sure Clients Logo and Brand Guidelines as per the standard on design execution & application
• Track vendor performance as per timelines and expected quality standards
• Project Timeline Management & Budget Management for Design & Development.
Mar 2011 - Mar 2012 (1 year)
• Responsible for Ad & Promo Material Budget & Timeline Management.
• Direct and responsible for Creative Department daily activities & schedules, design concept creation for all the marketing tools needed for marketing activities including brochures, exhibition design, showroom layout, web updates, new product launching, etc.
• Responsible for Brand & Corporate Identity Guidelines & Standarization. Maintain & ensure all the marketing tools & corporate branding are being applied as per the standard.
• Updates all the Marketing Tools regularly, such as Brochures, Catalogue, Newsletter, Website, etc.
• Create & Prepare for Corporate Media Communication such as Company Profile, Name Card & Letterhead, Digital Presentation Tool, etc.
• Direct R&D team in Design Concept of Product Development and New Product.
• Analyze new manufacturing product and new trading products from aesthetic and constructional aspects and coordinate with marketing team to ensure the products are feasible for local market.
• Initiate & conduct negotiations with new suppliers to assure prompt deliveries with controlled quality of products to be standardized.
• Design and develop Creative and R&D operational workflow procedures in relation to support manufacturing and trading process workflow.
Sr. Product Developer
Jul 2010 - Feb 2011 (7 months)
Design Consultant for Decorous Office Furniture. Develop a Modular Office Furniture System which has to be in line with the new Corporate Identity of Decorous Office Furniture. Create a new concept of Product Identity for Decorous Office Furniture Product. Responsible from Concept Creation, Product Development, Prototype, & Final Design Application.
Sr. Styling Designer
Jun 2006 - Jul 2010 (4 years 1 month)
Representative of the Styling Design Team in Indonesia, since the main Design Center is located in India. Working for “Bebek” design development, Indonesian most famous step-thru motorcycle category.
I have responsibility to give input & solution on the design based on market research & observation with marketing team, such as social culture & consumer characteristic analysis, motorcycle styling direction/trend and competitor review. Propose new styling design, accessories items & graphic design for current & new model.
Nov 2004 - Jun 2006 (1 year 7 months)
Artwork Division. Develop styling design of electronics consumer goods such as Plasma & LCD TV, Hifi Audio, Home Theater System, etc. Responsible of new product development, from researching market trend, creating concepts and designing (styling) new products.