Product Marketing Manager
Aug 2021 - Present (9 months)
Responsible for leading B2B and B2B2C marketing programs for both Open Loop (Money Network) and Closed Loop (Gift Solutions) prepaid solutions. Spearhead marketing efforts and programs that effectively position solutions to grow revenue, drive efficiencies and maximize consumer
and employee satisfaction. Support sales and referral channel objectives while maximizing “speed to revenue” through program commercialization, implementation assistance, campaign execution and thought leadership. Regularly communicate milestones and relevant updates to business stakeholders through input in monthly Prepaid marketing campaign and status reports. Partner with Global Brand team and Prepaid leadership to reimagine Money Network brands, so they are reflective of Fiserv look and feel.
o Support the Prepaid team to achieve revenue target goals for Money Network - $161M.
o Provide Money Network Government marketing support and ensure respective assets are developed to enable sales team to achieve $20M+ vertical opportunity.
o Lead Money Network AOP cardholder engagement initiative to achieve $1M revenue goal
Feb 2019 - Jun 2020 (1 year 4 months)
Responsible for the supervision and administration of developing, coordinating, and implementing digital marketing strategies for Samsung/AT&T carrier team. Managed and developed marketing and sales activities to support national promotions, device launches, brand awareness, trade shows, advertising, and press releases. Developed all branding efforts and determined the appropriate marketing channels. Planned and coordinated customer and partner trade show and industry conferences showcasing the Samsung brand as well as new and upcoming devices.
o Managed, implemented, and supported several National Promotion programs which proved a 25% revenue increase for Samsung/AT&T Upgraders, Switchers and the overall business for the brand.
o Responsible for creative strategy, content, and messaging for the Samsung/AT&T Account Team for all digital, social, display and email campaigns to engage customers to purchase devise on ATT.com or drive to retail stores. Program performance resulted in an increase in sales by 35% from previous flagship device launches.
o Exceeded pre-sales projections by 40% of Flagship device launches vs. target by leading the creation and execution of GTM plan including online, digital, and in-store merchandising.
o Responsible for all Samsung/Cricket Marketing efforts including Digital, Email, Social and Display marketing that grew the Mid and Low Tier device online business by 30%.
o Developed and executed an integrated marketing strategy for Premium, Mid and Low Tier devices that grew brand recognition 25%.
Email Marketing & Operations Manager
Jul 2017 - Dec 2018 (1 year 5 months)
Managed the creation, execution and delivery of multiple newsletters and email campaigns reaching approximately 1 million active subscribers. Developed marketing strategies and communication roadmaps to support Turner Brands, plus the NBA, PGA, and NCAA. Compiled and curated content from editorial teams and across the web to implement into marketing initiatives. Managed relationships with key media partners to secure and grow media coverage both online and offline.
o Created, implemented and managed several customer activation programs which proved a 20% revenue increase for Turner Sports properties.
o Responsible for creative strategy, content, and messaging for all NBA League Pass emails to engage fans to download, auto-renew, tune in and purchase game packages resulting in a 15% increase in sales and app downloads from the previous year.
o Partnered with managers of the FilmStruck subscription team to engage new customers sign ups resulting in a 30% gain and customer engagement from launch.
o Developed integrated marketing strategy for Boomerang, E-League and Bleacher Report Live (email combined with web and social media) that grew brand recognition 25%.
o Conducted A/B testing on email campaigns to hone copy and drive subscriber increases of up to 50% across multiple newsletters.
o Created all copy and content for 10+ client email campaigns and weekly newsletters.
Global Email Marketing Manager
May 2016 - Jun 2017 (1 year 1 month)
Managed global loyalty email programs to drive engagement for both domestic and international markets. Collaborated with Global Direct Marketing team and stakeholders to develop new strategies for increased brand awareness, direct consumer purchases and promote registrations. Analyzed, tracked, and reported ROI efforts, performance metrics and impact for on-going marketing programs. Directed strategy for a diverse portfolio of consumer behavior, transactional and stay-related email communications.
o Drove major improvements that resulted in a 40% hotel stay increase in year one, throughout 7 global hotel brands.
o Increased InterContinental Rewards Club membership and signups by 20% from previous years through the email channel.
o Boosted IHG Rewards Club mobile app downloads by 15% from the previous year.
Digital Marketing Consultant
Apr 2015 - Aug 2015 (4 months)
Served as the Digital Marketing expert for Original Equipment Manufacturers (OEM) Regional staff and Dealers, collaborated to achieve and align goals. Established a Lead Management process to increase productivity in support corporate objectives. Identified areas of digital marketing opportunities to enhance clients' digital dealership experience. Trained regional Original Equipment Manufacturers (OEM) management and provided market-specific plans to drive program engagement.
o Results overview: Grew the Volkswagen brand, customer database, engagement, and retention in the Southeast Region by 25%.
Marketing Automation Manager
Dec 2013 - Mar 2015 (1 year 3 months)
Managed full cycle email processes including content, messaging, segmentation, and list management to ensure campaigns were on-time, to-spec, and to budget. Gathered and translated business requirements into technical specifications for design and production teams. Delivered operational programs supporting lead conversion and client retention. Implemented client templates and dashboards that automatically reported statistics and benchmarked campaign effectiveness at the campaign, product line and aggregate levels.
o Created, implemented and managed several customer activation programs which proved a 35% revenue increase for Triton Digital stakeholders.
o Developed integrated marketing strategy for Triton Digital media clients (email combined with web and social media) that grew brand recognition by 40%.
Accessory & Lifestyle Marketing Manager
Oct 2011 - Jun 2013 (1 year 8 months)
Developed business sales and marketing plans, managed, and developed staff, and executed strategies to meet base parts and accessory volume and profitability objectives. Cultivated vendor and agency relationships for full life-cycle marketing and sales focused programs. Directed product incentive and loyalty programs, social media tools, and launches for new and existing vehicles. Defined prioritization and budget allocations for events, lifestyle products, publications, and online campaigns.
o Managed digital marketing campaigns resulting in a 40% increase in Porsche Accessory & Lifestyle product sales.
o Increased Porsche Lifestyle Collection ROI by 30% and brand awareness and recognition by 45%.
o Grew and Managed Porsche Dealer Facebook ‘likes’ by more than 10x and boosted Twitter followers from 1,000 to 15,000.