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Founder, Consultant

Ashley L. James

South Jordan, UT
ashleyljames.com
Available Now
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  • About
  • About

    Experienced marketing professional with a deep understanding of the mechanics of social media publishing and strategy. Has a keen ability to assess a social media community and create an action plan for improving it. Enjoys managing complex projects under tight deadlines, with or without a team.

  • Education
    • Michigan State University
    • Bachelor of Arts Advertising
      College of Communication Arts and Sciences
  • Experience
    • Founder, Consultant
      ALJ Digital LLC
      South Jordan, UT
      May 2021 - Present (1 year 10 months)
      • Implementing the Social Media Success Bootcamp program to help nonprofit and business owners use strategy and organization in their digital marketing efforts
      • Counseling nonprofit and small business professionals on best practices for digital marketing
      • Creating digital marketing strategies for organizations based on marketing and business goals
      • Managing social media accounts and digital advertising for nonprofit and small business owners
    • Founder
      Vitamin Social Media
      South Jordan, UT
      Jan 2013 - Apr 2021 (8 years 3 months)
      • Managing social media campaigns and pages for small businesses and business professionals
      • Counseling business professionals on the best uses for social media accounts and which platforms to invest time into
      • Teaching social media skills to business owners looking to manage their own social media accounts
      • Consulting with business owners to determine a social media strategy for their business
    • Senior Social Publisher
      GTB
      Dearborn, MI
      Mar 2015 - Jan 2016 (10 months)
      • Launched the rebranding of the Ford YouTube page for Ford news, which increased to 196,286
      subscribers and 16,439,303 views
      • Optimize social content by analyzing data using Excel, Adobe and platform specific tools to determine
      the best way to reach various audiences
      • Provide support and engage community members across Facebook, Twitter and YouTube for Ford
      Trucks and other Ford social properties
      • Maintain responsibilities of previous role, while also managing the new responsibilities outlined above
    • Social Media Community Manager
      GTB
      Dearborn, MI
      Apr 2013 - Mar 2015 (1 year 11 months)
      • Launched the Go Further YouTube page for Ford Motor Company and drives community engagement
      for the page, garnering 153 subscribers, over 20,000 views and 139% user interaction
      • Provided platform insights for a smooth transition in the re-launch of the Mustang YouTube page for
      the Mustang Moments campaign; increasing engagement by more than 106% from the prior month
      • Exceeded the average daily impressions on Tumblr managing the And Is Better campaign page, taking
      the followers count to a peak of 56,000
      • Increased community engagement by as much as 80% in social communities for nameplate pages with
      analytic tools and community assessment skills
      • Managed Ford Social website audience through engaging commentary and content moderation
      • Managed the Go Further Tumblr page maintaining a community of 68,544 followers
    • Social Strategy Intern
      GTB
      Dearborn, MI
      Oct 2012 - Mar 2013 (5 months)
      • Created an award-winning marketing program for Ford, which included plans to aggregate media from
      popular online platforms on the existing Ford Social website
      • Managed Twitter presence for the five brands under the Learning Care Group (LCG) client
      • Spearheaded content creation for the Seasons of Giving campaign for nationwide LCG centers
  • Awards

    D Show Award

  • Affiliations

    Alpha Kappa Alpha Sorority, Inc., Emerging Pearls Foundation Board of Directors, Hue, Black Marketers Association of America, Women's Business Center of Utah, Small Business Development Center

  • Industries
    • Advertising
    • Services
    • Education
  • Skills
    • Account Management
    • Branding & Corporate Identity
    • Content Management
    • Content Strategy
    • Design Management
    • Email Campaign Design
    • Graphic Design
    • Photoshop
    • Social Media Marketing
  • Elsewhere on the Web
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  • On Coroflot
    @AshleyLJames, member since 2016
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