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e
Writer/Editor

Audrey Allen

Pasadena, CA
Available Now
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  • About
  • About

    I'm a writer, editor, and online marketing professional. My expertise includes writing and editing digital media content and developing marketing campaigns for children's charities. Additionally, I've worked professionally as a quality assurance analyst for a variety of entertainment websites, including ABC Television, CBS Network, and The Disney Store.

  • Experience
    • Senior Web Analyst
      New Matter
      Pasadena, CA
      Sep 2017 - Present (8 years 9 months)
      * Lead quality assurance development for New Matter, a 3D printing hub that allowed users to purchase printers, register an account, and create/share 3D designs online
      * Maintained a high quality end-to-end experience for consumers; worked closely with a team of software engineers to enhance the current product and develop new content and features
      * Wrote product roadmaps and engineering test plans; coordinated production releases with development and marketing teams
    • Lead Quality Assurance Analyst
      Surfline/Wavetrak, Inc.
      Huntington Beach, CA
      Apr 2015 - Aug 2016 (1 year 4 months)
      * Leads Quality Assurance testing of Surfline, Buoyweather, and Fishtrack
      * Works with project managers, marketing managers, and the software development team to define testing strategies, confirm user requirements are met, and ensure applications are delivered with a high standard of quality
      * Writes test cases for both functionality and automation testing of website and apps executes exploratory testing of desktop and mobile interfaces
      * Assists in the development of new digital content, including surfing videos and ocean cams works with both design and engineering teams to develop feasible and high-quality features
      * Edits content and design of website landing pages for fishing contests, surfing forecasts, and hotel giveaways analyzes Omniture tagging implementation to determine user interaction and performance of new features

    • Analytics QA Analyst
      Disney/ABC Television Group
      Burbank, CA
      Apr 2014 - Feb 2015 (10 months)
      * Managed analytic testing and reporting of ABC's websites and apps, including Watch ABC, ABC Family, Watch Disney Channel, and Watch Disney Junior
      * Regression tested ABC's new and existing video players and TV shows on Android, IOS, Apple TV, Chromecast, Fire TV, Xbox, and Windows Phone/Tablet
      * Worked with engineers and project managers to organize bug reports by priority re-tested bugs and closed or re-opened bugs based on testing results
      * Wrote test scripts for analytical implementation of Omniture tagging for new Disney JR video content in both English and Spanish
    • Quality Assurance Analyst
      The Walt Disney Company
      Pasadena, CA
      Jul 2012 - Mar 2014 (1 year 8 months)
      * Ensured website functionality and content quality of Disney Store's website and mobile apps for IOS and Android
      * Lead user management and end-to-end functionality testing of Marvel Store, and organized findings into prioritized defects
      * Wrote QA test scripts, and supervised temporary QA staff in executing tests worked with engineers in developing applications and testing strategies
      * Edited and translated online content of product descriptions for Disney Store U.S., Disney Store UK, Disney Store France, and Disney Store Germany
    • Website Content Manager
      Frequency
      Hollywood, CA
      May 2011 - Jul 2012 (1 year 2 months)
      * Wrote and edited online marketing content for video streaming website
      * Worked with developers to create an engaging, functional website and mobile app interface QA-tested user log-in, saving videos, and video playback functionality
      * Wrote weekly online blogs based on popular videos and channels of the week, including features for Sundance and Cannes Film Festivals
      * Maintained online articles and video clips through CMS selected and uploaded video content based on current events and popular trends
      * Copy-edited website content and marketing materials, ensuring adherence to AP Style Guide
      * Managed QA Tester and wrote regression test scripts for Apple platforms
    • Online Marketing Manager
      Starlight Children's Foundation - L.A.
      CA
      Oct 2006 - Apr 2010 (3 years 6 months)
      * Oversaw the foundation's online presence, which included writing/editing features, managing site structure, and implementing search engine optimization strategies
      * Developed web pages and online newsletters, featuring personal stories of seriously ill children and how illness impacted families
      * Responsible for raising brand awareness of organization through social networking Facebook charity badges, viral marketing campaigns with eBay Giving Works, and online banner placement with other children's charities
      * Managed Google AdWords campaign optimized the website by adding meta tags and searchable keywords
      * Procured, developed, and implemented robust eBay presence for fundraising efforts raised more than $75,000 through a unique online auction experience of a zero-gravity flight with Stephen Hawking
    • Editorial Coordinator/Writer
      Ralph Edwards Productions
      Hollywood, CA
      Nov 2002 - Jul 2005 (2 years 8 months)
      * Assisted VP of Marketing with developing new business promotional material
      * Worked closely with freelance graphic designers and writers to pitch concepts to partnering companies, including General Motors, Women In Film, and the Make a Wish Foundation
      * Wrote promotional material for the This is Your Life DVD release
      * Instructed marketing staff on correct use of AP writing style in communication with media outlets
  • Industries
    • Internet Applications
    • Non-Profit
    • Healthcare
  • Skills
    • Content Management
    • Content Strategy
    • Copywriting & Editing
    • Editing
    • Product Development
    • User Interface
  • On Coroflot
    @AudreyA, member since 2015
    • Following 11
    • Followers 3
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