Audrey Anderson Pro

Product and Package Design for the following:
Original and licensed designs for bicycles, helmets, bike accessories, ice/roller skates, skateboards and others.
Retailers including Walmart USA/Canada, Target, Academy, Big 5, Toys R Us USA/Canada and others.
Licenses including: Peppa Pig, Bluey, Paw Patrol, Razor, Barbie, Hot Wheels, Margaritaville, Hello Kitty, LOL Surprise, My Little Pony and others.
Shining Achievement: Implemented Walmart’s Green Initiative to reduce packaging. Developed innovative packaging for helmets and pad sets that reduced helmet header card and master carton sizes. This change allowed for an increase of product per container and an overall reduction in the amount of containers needed to be shipped, resulting in a million dollar cost benefit as well as helping to save the environment.

Packaging, Planogram and Pallet configurations for bedding and floor mat presentations to club and mass market stores.
Original bedding prints and patterns across multiple product lines.
Heavy photo retouching/photo compositing for web use and packaging placement, product stying and some digital photography.

Product Development, Pattern Design, Package Design
and Planogram Design.
Collaborated with design team to develop the branding and launch of Safety Glo solar products including leashes, collars and harnesses picked up by Pet Co and other retail chains. Also created a “pet on vacation” themed (t-shirt, beach towel, reusable cups, etc.) product line.
Created a new format for spec/tech packs for better overseas understanding and production.

Director of Graphic Design and Photography team.
Graphic Design: Printed materials including hangtags, packaging, catalogs and print advertising) from development through production including communication with overseas factories for project/print quotations, sourcing and follow-through.
Product Development: sketching, faux photo renderings of product, planograms and the creation of spec/tech packs. Attended trade shows and worked with Sales team to pitch product lines to retailers.
Licenses including: Nautica, Timberland, Liz Claiborne, Diane von Furstenberg, Tommy Bahama and Polo Ralph Lauren.