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Creative Director

Bill Bergmann

New Milford, NJ
billbdesign.com
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  • About
  • About

    Every day I create. As a visual designer, I build consumer-facing products and mobile applications. As a professional musician, I write songs not only for my own gratification but also to evoke emotions from an audience— whether it’s live on stage or through my recorded works. And as a father to two young and endlessly energetic boys, I invent games – making them educational but fun – to keep their minds and hands thoughtfully engaged.

    Though I spent the last six years of full-time employment at IAC (first as Senior Designer and then, for the last three years, as Creative Director of Mobile Applications), my career spans work in medical marketing, entertainment, and small non-profit companies. Because of my more-than-20-years of professional creative experience, I’ve become happily obsessed with emerging trends in design, mobile, and social networking spaces, constantly employing what I’ve learned on the job and on my own to positively fuel my next creative adventure.

    At the heart of all I create, whether it’s on behalf of one of the largest Internet conglomerates in the world or for an independently owned small business, my goal is always the same— to serve customers with clear, concise and elegant messages.

  • Education
    • AAS Continuing Education
      SCHOOL OF VISUAL ARTS
    • Graphic Design
      Bergen Community College ​
    • The Disney Institute ​
  • Experience
    • Creative Director, Mobile B2B
      IAC Applications
      New York, NY
      2012 - 2016 (4 years)
      Lead and delegated all creative tasks, creative brainstorming, wireframe
      flows and interactive prototypes for a multitude of mobile and web
      projects in a high paced agile environment.

      ● Implemented more efficient and collaborative methods to
      present product flows and specs with the use of cloud based
      services.
      ● Improved the turnaround time on mocks by transitioning design
      team to new design software.
    • Senior Designer, Marketing
      Mindspark Interactive Network, Inc.
      White Plains, NY
      2009 - 2012 (3 years)
      Designed landing pages and advertisements for a wide variety of browser
      toolbars. Collaborated closely with marketing, editorial, product
      managers and web development teams to execute and optimize all
      collateral.

      ● Increased downloads and product conversion rates by 40% and
      60% for various toolbars .
      ● Designed the company's first IOS Application.
    • BILLBDESIGN
      Freelance Designer
      NEW MILFORD, NJ
      2006 - 2012 (6 years)
      Self-ran an independent design agency working with small companies, entertainers and educators * Designed a wide range of assets including promotional and personal websites, tour posters, DVD covers and on-air graphics for TV. * Sample client list: Warner Brothers, Hearst Publishing, Comedy Central, Daniel Tosh / Tosh.0, Mike Birbiglia, Jeff Garlin Pete Dominick and Carlos Mencia Professional Musician
    • ​ Web Designer
      College Art Association
      WHITE PLAINS, NY
      2007 - 2008 (1 year)
      Managed, designed and maintained all digital content, CMS migration for
      multiple in-house websites.

      ● Generated new advertising revenue streams, no additional cost,
      during the company’s annual conference.
    • Multimedia Director
      MRC Medical Communications
      NEW YORK, NY
      2006 - 2007 (1 year)
      Agency Multimedia Designer, both digital and print, primarily working
      with medical companies both nationally and internationally.

      ● Increased user traffic to clients websites by leading SEO projects
      and user testing.
      ● Designed multiple trade shows booths, printed promotional
      materials and giveaways for industry conventions.
    • Graphic Designer
      Mokrynski & Associates
      Hackensack, NJ
      2000 - 2006 (6 years)
      In house graphic designer for all internal print projects and web content.
  • Awards

    2009-01-01 - Telly Award with MRC Medical

    2008-01-01 - Awwwards honorable mention

  • Affiliations

    AIGA, BMI

  • Skills
    • Art Direction
    • Mobile Apps
    • Graphic Design
  • Elsewhere on the Web
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    @BILLBDESIGN, member since 2016
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