Art Director/Designer, Product Development & Packaging
Bay Island LLC
Directed arts operations, including designing packaging, handling product and packaging design, creating product photography and catalog design. Planned, updated, and directed product development tasks of seasonal category and newer pet initiatives. Cultivated solid and productive relationship with freelancers and internal teams. Devised creative strategy and implemented product development initiatives for retailers, such as Target, Walmart, and Biglots. Created and updated social media on-line content for new presence and social strategies. Generated detailed trend reports, submitted final updates, and developed store comparison decks. Achievements: ~ Championed the launch and promotion of new holiday line, Just PetsTM at Target, garnering 1M in year one. ~ Instigated retail strategies and initiated product practices for Club retailers with higher value/larger formats. ~ Sustained and improved 100% accuracy on packaging and print materials by leading printing partners and freelancers. ~ Identified and calculated price point and market share through provision of retailer trends for in-store and on-line. ~ Launched products as per license agreements with national brands, such as Hillshire Farms and Pioneer Woman.
Design & Marketing Freelancer, New Business
Provided freelance marketing and marketing services associated with business direction and design, copy writing, digital/direct marketing, social media, and public relations. Delivered executive-level direction based on in-store signage, planogram strategies, and photography retouching. Formed and delivered interactive marketing pitch decks in iBook and interactive Acrobat PDFs. Led the management of photography retouching and delivery of color support through close collaboration with internal teams. Created marketing materials for nonprofit organizations, balancing quality and budget to develop content. Achievements: ~ Optimized business profitability by developing presentation and delivering effective leadership. ~ Ensured timely delivery and completion of over 50+ best work case studies for business development. ~ Considered and designed digital and print materials for pro-bono clients: Women in the Boardroom, Juxtaposition
Senior Designer, Marketing & Branding
Gartner Studios Inc.
Prepared and succeeded new business client presentations and fostered solid website partnerships. Determined and resolved team issues through execution of resolution practices. Utilized and exhibited organization and time management aptitude to execute and lead marketing and branding process.
Senior Manager, Design & Product Development
Bay Island Inc.
Investigated, designed, and assessed products for the company and evaluated gaps in marketplace. Created structure and organization to develop and build product development team in line with company guidelines. Fostered and developed robust relationships with vendor partners, overseas production, and printers to conduct and execute design and product development strategies. Achievements: ~ Produced products for custom holiday gift sets with sales of 14.4M through internal team management and building. ~ Optimized Walmart products sold by 46%, met and exceeded expected sales goals through effective plans. ~ Ensured the complete packaging nutritional accuracy and precision of file by managing final print production.