Bridal Event Invitation: Mailed to promote Raymour & Flanigan’s in-store bridal events, this invitation showcases a wedding dress illustration built from furniture, florals, and wedding-inspired icons. Layered background elements add texture, while a subtle nod to the theme—a ring icon replacing the “O” in “You’re Invited”—adds a playful, polished detail.
Bridal Event Invitation Envelope: Designed with a subtle engagement ring graphic in the background to keep space clear for postage and addressing, this envelope sets a celebratory tone from the start. The messaging makes it immediately clear to recipients that they’ve received a special invitation just for them.
In-Store Signage: Designed to draw attention at the point of purchase, this sign uses layered graphic elements from the main illustration to add texture and depth. The “I Do” chat bubble reinforces the registry theme, while the engagement ring callout cleverly spotlights the program as a new offering.
Bridal Event Handout Card: The front of this handout uses the engagement ring as a bold graphic element to draw attention, while reintroducing the “Say I Do” chat bubble to maintain visual consistency with the broader event branding.
Bridal Event Handout Card – Back: Layered heart graphics add a fresh visual twist while staying true to the overall event aesthetic, offering a playful complement to the front design.
Bridal Event Welcome Sign: A clean, inviting layout that uses pink tones and the engagement ring motif to draw attention to the Welcome message and set a celebratory tone.
Bridal Event Thank You Sign: A straightforward thank you sign featuring the signature pink palette and creatively using the engagement ring as the “O” to add a cohesive, elegant visual touch.
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Campaign Design: Raymour & Flanigan Bridal Registry Launch
To support the launch of Raymour & Flanigan’s bridal registry program, I created a suite of promotional materials for in-store bridal events. At the heart of the campaign was a distinctive illustration—a wedding dress artfully composed of furniture, florals, and wedding-themed icons—blending the brand’s product offering with the spirit of celebration. The design served as a flexible visual anchor across signage, handouts, and event collateral, capturing attention while maintaining brand consistency.
Available
Freelance, Full-time, Moonlighting
Becky Ferrel
Senior Graphic Designer & Marketing Strategist
Woodbridge, VA