Becky Ferrel

Oxford brand leader, ensuring global objectives align with local needs, maintaining brand consistency across design teams and the organization.

Lead strategic marketing initiatives for Oxford Properties' US and Canada Life Science, Office, and Retail asset teams, focusing on leasing, development, and customer engagement, including:

Develop comprehensive marketing strategies to communicate a unified brand message.

Design print and digital marketing materials, including presentations, brochures, signage, website and ad graphics.

Create email marketing campaign schedules to deliver diverse, strategic messaging to highlight key property features and leasing opportunities.

Create quarterly marketing calendars for events and social media to maximize ROI and deliver top-tier customer experiences.

Streamline property teams’ workflows with creative solutions, simplifying file edits (e.g., converting Illustrator stacking plans to PowerPoint or Canva posters).

Source and manage external agencies for sales proposals, event planning, video production, and large-scale design projects.

Collaborate with our broader Marketing and Communications Team on corporate projects.

Manage and oversee administrative tasks for the Washington office while coordinating marketing and event efforts for the East Coast portfolio to enhance brand awareness and revenue generation.

Marketing resource for the US team, increasing leasing effectiveness and income by ensuring that Oxford’s name and properties are properly marketed.
Provide creative direction on marketing packages for more than 20 Office and Life Science properties throughout the US.

Coordinate and execute ~60 Oxford events on a global and local scale.

Manage Washington, DC office to ensure all needs are addressed within budget, including office orders, moves and improvements, performing accounting duties, streamlining services and processes and saved $80,000 per year by resolving numerous technological issues.

Developed brand correct marketing materials, such as newspaper inserts, signage and direct mail pieces, while adhering to tight deadlines.

Served as lead designer for Furnishing Your Style magazine, an extensive product catalog with exclusive interior design tips. This monthly publication, with nearly one million in circulation each month helped increase sales, drive store traffic and strengthen the brand.

Streamlined the design process for multiple production heavy projects, optimizing lead time and saving an hour of production time per project.

Redesigned the company’s business cards, letterhead and envelopes to make them consistent with the updated brand.