LinkedIn Content Strategy: Since October 2024, I’ve managed varied posts that boosted engagement by 65% and increased followers by 12.5%, keeping the audience engaged and attracting new supporters.
Donor Handout — Designed a clear, informative PDF to help potential donors understand the nonprofit’s current impact and future plans, featuring clickable links for easy access to more info.
gLike
Content Creation & Brand Development: New Partners Community Solar
Since October 2024, I’ve been crafting dynamic LinkedIn content for New Partners Community Solar, a nonprofit dedicated to expanding equitable access to clean, affordable solar energy in underserved communities. My strategic approach has driven a 65% boost in engagement and a 12.5% rise in followers by mixing up messaging and post formats to keep the audience inspired and growing.
Starting with only their logo and website, I developed a new donor and partner flyer—that complement and expand the existing brand, creating a cohesive and polished visual identity going forward.
Available
Freelance, Full-time, Moonlighting
Becky Ferrel
Senior Graphic Designer & Marketing Strategist
Woodbridge, VA