Poster Design: A 22x40" display in the building lobby, crafted to encourage tenant sign-ups.
Weekly Route Handout: Front side of an 8.5 x 11" printed guide designed to clearly show runners the weekly route.
Weekly Route Handout: Inside of the 8.5 x 11" printed guide, providing detailed route information for runners.
Running Map Variations: I designed this Custom textured Washington DC map highlighting key monuments for easy navigation by runners.
Running Map Variations: I designed this Custom textured Washington DC map highlighting key monuments for easy navigation by runners.
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Event Graphics: Oxford Stride Running Club
Oxford Properties Group, a global leader in real estate and development, offers Oxford Stride — a free running club exclusive to their office building tenants.
I collaborated closely with property management and running coaches to coordinate the event and craft engaging graphics. To drive participation, we installed a lobby sign featuring a QR code for easy online sign-ups, sent targeted emails to tenants, and delivered weekly route maps via email.
While Stride stays true to Oxford’s brand with familiar fonts and textured backgrounds, it stands out with its own vibrant aqua color and custom logo, giving the program a fresh, energetic identity.
Available
Freelance, Full-time, Moonlighting
Becky Ferrel
Senior Graphic Designer & Marketing Strategist
Woodbridge, VA