Mattress Messaging: Playful alliteration and bold typography come together to spotlight how the right mattress can lead to a better night’s sleep—designed to inform and engage customers right on the showroom floor.
Holiday Gift Card Display: Festive signage promoting the debut of Raymour & Flanigan’s new gift card packaging—designed to grab attention during the holiday season and make gifting feel even more special.
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In-Store Signage: Monthly Promotions for Raymour & Flanigan
To support ongoing sales initiatives across all 90 Raymour & Flanigan showrooms, I designed monthly three-panel stanchion signs featuring targeted promotional messaging. Each set was tailored to reflect the season, highlight key product categories, and align with brand standards—ensuring a consistent customer experience while driving in-store engagement.
Available
Freelance, Full-time, Moonlighting
Becky Ferrel
Senior Graphic Designer & Marketing Strategist
Woodbridge, VA