Marketing Email Campaign: Oxford Properties Discovery Collection
Marketing Email Campaign: Oxford Properties Discovery Collection from Becky Ferrel
Marketing Email Campaign: Oxford Properties Discovery Collection

I crafted compelling copy for an ongoing email campaign promoting the Discovery Collection — a portfolio of four Class A life science properties in San Diego. The mission: spark interest and boost leasing efforts in one of the nation’s leading biotech hubs.

Collaborating closely with the JLL broker team, each property received a dedicated email every month, delivering a steady flow of targeted outreach to prospective tenants and brokers.

To keep the content dynamic, I developed a strategic editorial calendar that varied themes and topics, ensuring fresh messaging for at least six months. Highlights included property spotlights, virtual tours, and engaging lifestyle and neighborhood features.

The result? A cohesive, consistent campaign that positioned the Discovery Collection as a top choice for innovative life science companies seeking premium space.

Email Campaign Highlights: A set of emails for each Discovery Collection property showcasing diverse topics — from standout building features and detailed floor plans to immersive virtual tours and architectural design insights.
Content Planning Spreadsheet: This organized email campaign spreadsheet helped me clearly map out monthly content for the designer and keep track of covered topics, ensuring fresh and consistent messaging.
Engaging Outreach Emails: Three focused emails highlighting prime location advantages, versatile floor plans, and the innovative incubator space designed to support life science startups.
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Marketing Email Campaign: Oxford Properties Discovery Collection

I crafted compelling copy for an ongoing email campaign promoting the Discovery Collection — a portfolio of four Class A life science properties in San Diego. The mission: spark interest and boost leasing efforts in one of the nation’s leading biotech hubs.

Collaborating closely with the JLL broker team, each property received a dedicated email every month, delivering a steady flow of targeted outreach to prospective tenants and brokers.

To keep the content dynamic, I developed a strategic editorial calendar that varied themes and topics, ensuring fresh messaging for at least six months. Highlights included property spotlights, virtual tours, and engaging lifestyle and neighborhood features.

The result? A cohesive, consistent campaign that positioned the Discovery Collection as a top choice for innovative life science companies seeking premium space.

Available
Freelance, Full-time, Moonlighting
Becky Ferrel
Senior Graphic Designer & Marketing Strategist Woodbridge, VA