Public Market’s Farmer’s Market Postcard: I integrated farm-themed graphics with the signature EPM green and a complementary yellow. The main graphic also appears on social media and on-site signage for seamless brand continuity.
Kiosk Signs: These signs advertise available space while covering empty, unsightly kiosks in the food hall. To keep them attractive but understated, I used a calming mint color that blends seamlessly with the environment.
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Printed Marketing Collateral: Public Market Emeryville
The Public Market in Emeryville, CA, a retail asset with a food hall owned by Oxford Properties Group, hosts a vibrant community-focused environment. I designed a suite of collateral to help activate the food hall and promote leasing opportunities.
This included a colorful postcard for the Saturday Farmer’s Market, blending farm-inspired graphics with the signature EPM green and a complementary yellow to maintain brand cohesion across social media and on-site signage.
To address vacant kiosks, I created understated mint-colored signs that advertise available retail space while elegantly masking empty, unsightly areas—balancing visibility with subtlety to preserve the market’s welcoming atmosphere.
Available
Freelance, Full-time, Moonlighting
Becky Ferrel
Senior Graphic Designer & Marketing Strategist
Woodbridge, VA