Business Card: Designed to feel both polished and inviting, the business card features clean typography and signature block elements from the refreshed stationery system. The soft brown and gray palette ties into the brand’s approachable, home-centered identity.
Letterhead: Features the brand’s refreshed logo and includes the company tagline as a warm sign-off, reinforcing Raymour & Flanigan’s commitment to helping customers create inviting spaces.
Envelope: The envelope design carries through the stationery system’s visual language, with structured block elements and subtle branding. The result is a cohesive, professional piece that still feels warm and personal—just like the homes Raymour & Flanigan helps furnish.
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Stationary Refresh: Raymour & Flanigan
As part of a broader brand update for Raymour & Flanigan, a leading home furniture retailer, I redesigned the company’s stationery to reflect its approachable, home-inspired identity. The goal was to convey the brand’s warmth and reliability while maintaining a professional tone for corporate communications.
To achieve this, I paired a neutral color palette of soft brown and gray—evoking the comfort of home—with clean, structured layouts. The letterhead features the brand’s refreshed logo and includes the company tagline as a warm sign-off, reinforcing Raymour & Flanigan’s commitment to helping customers create inviting spaces.
Available
Freelance, Full-time, Moonlighting
Becky Ferrel
Senior Graphic Designer & Marketing Strategist
Woodbridge, VA