Save the Date: Our Save the Date introduced guests to the tone of the wedding early on—with cheerful colors, playful layout, and a statement Gerber daisy front and center to set the mood.
Invitation (Front & Back): A two-sided invitation designed to feel warm and inviting, featuring bold Gerber daisies and modern typography. The front delivers the key event details, while the back features the main color and daisy illustration detail.
RSVP Card: Compact and charming, the RSVP card is a continuation of the invitation aesthetic using pink and multiple daisy illustrations to create a cohesive experience.
Wine Label: To dress up the tables and tie in our love of wine, I created custom bottle labels using a simplified Gerber daisy motif. The result: elegant yet festive accents that doubled as table décor.
Folded Thank You Card: A heartfelt message deserves a thoughtful presentation. This folded card paired clean, serif typography with a vibrant daisy graphic to match the invitation suite, keeping our gratitude both stylish and sincere.
DVD Label: Designed to match the wedding’s casual-elegant style, with bold florals and a clean layout.
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Wedding Collateral Design: Personal Project
For my own wedding, I designed a suite of printed materials that reflected our personalities and set the tone for the day—casual, joyful, and effortlessly elegant. Gerber daisies, my favorite flower, became a unifying design element, adding a bright, modern touch across the entire celebration.
From the invitations to the signage, each piece was carefully crafted to balance playfulness with polish—capturing the spirit of the event while ensuring every detail felt intentional and cohesive.
Available
Freelance, Full-time, Moonlighting
Becky Ferrel
Senior Graphic Designer & Marketing Strategist
Woodbridge, VA