Chatterbox Line: a collection of sweet wines with bold, cheeky names inspired by early internet slang. To reflect that sass and nostalgia, I created a custom Chatterbox wordmark inside a chat bubble and designed each label with vibrant colors and acronym-driven messaging that captured the spirited voice of the brand.
Estate Line: Featuring drier, more traditional wines, we took a minimalist approach—pairing an elegant portion of the logo with clean typography to reflect sophistication and let the wine speak for itself.
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Wine Label Design: Lakeland Winery Brand Refresh
Lakeland Winery, a small Finger Lakes winery with a largely female customer base, introduced a refreshed brand identity, and I brought it to life across two unique lines of wine labels. Designed over 15 years ago, the work reflects the trends of the time while still showcasing thoughtful design tailored to the audience and product tone.
Available
Freelance, Full-time, Moonlighting
Becky Ferrel
Senior Graphic Designer & Marketing Strategist
Woodbridge, VA