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Art Director

Becky Reiser

Nashville, TN
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  • About
  • About

    Hey there! I am an art director with over 15 years of experience. My background and experience is in art/creative direction, graphic design (branding/corporate identity, brochures, packaging, etc), video production, live event production/promotion. My portfolio can be viewed with the links listed above. I am looking forward to hearing from you. Thank you so much, and have a great day!

  • Education
    • BFA Graphic Design
      LOUISIANA STATE UNIVERSITY School of Art
      1997 - 2002
      BFA - 3.7 GPA
    • Graphic Design Graphic Design
      William Patterson University
      2001 - 2001
      National Student Exchange Program
    • Animation Design
      PARSONS SCHOOL OF DESIGN
      2000
  • Experience
    • Art Director
      BIG MACHINE LABEL GROUP
      NASHVILLE, TN
      Aug 2011 - Present (14 years 10 months)
      Managing and directing the print creative department for an international record label group (Big Machine Records, Valory Music Company, Republic Nashville, Dot Records, Nash Icon - home to over 25 artists such as Taylor Swift, Tim McGraw, Rascal Flatts, Florida Georgia Line, Steven Tyler, Reba, Brantley Gilbert and more). Overseeing all aspects of the creative process for all print and digital media. Managing, directing and leading the in-house design team, as well as working with and directing outside designers. Working with artists and management teams to help their creative vision become a reality. Creating, designing and art directing projects such as: album packaging, single packaging, branding campaigns, promotional products and materials, ads, websites and more. Creating and managing budgets for all print projects. Retouching photos, video editing and animation. Managing the internship program by interviewing, hiring, teaching and directing students. Scheduling projects, art directing those projects and overseeing them through the entire printing process. Creating and directing the creative for special projects such as the hit ABC television show "Nashville, " American Idol Season 14, General Mills' Outnumber Hunger Campaign and Special Olympics.

    • Founder/Director
      LIVIN' THE MUSIC
      Nashville, TN
      Jan 2008 - Present (18 years 5 months)
      Creating, building and managing a non-profit that produces live events to raise awareness and support for other non-profits. Livin’ the Music, making the world a better place, one song at a time. Handling fundraising, event promotion and marketing, event art direction, event planning, design of promotional materials and production on live events and videos for a national 501c3
    • Art Director/Creative Director/Designer
      RABAR PRODUCTIONS
      NASHVILLE, TN
      Oct 2004 - Present (21 years 8 months)
      Developing concepts, layouts and designs for brochures, invitations, logos/branding and live event materials storyboarding, concepting, designing, editing and authoring for videos and live concerts/events art direction and production for live events, including stage/set design, lighting, video and décor.
    • Art Director/Designer/Marketing Coordinator
      CHABAD OF NASHVILLE
      NASHVILLE, TN
      Jan 2011 - Sep 2011 (8 months)
      Developing concepts, layouts and designs for brochures, newspapers, invitations, logos/branding, weekly online newsletters, website and event materials creating marketing plans and materials for fundraising, events, the center and new building project organizing events, camps, dinners data entry, database management, business and office management, overseeing daily activities for the Center, Rabbi and new building project
    • Art Director/Creative Director
      THE LILI CLAIRE FOUNDATION
      Los Angeles, CA
      Jan 2006 - Jan 2007 (1 year)
      Developing concepts, layouts and designs for brochures, invitations, logos/branding and live event materials; storyboarding, concepting, designing, editing and authoring for videos and live concerts/events; art direction and production for live events, including stage/set design, lighting, video and decor
    • Art Director
      SMITH MUSIC GROUP
      NASHVILLE, TN
      Jan 2005 - Nov 2005 (10 months)
      Developing concepts, layouts and designs for album releases, packaging, promotions, events and concerts
    • Artist/Designer/Video Designer
      JACKSON DESIGN
      NASHVILLE, TN
      Oct 2002 - Oct 2004 (2 years)
      Developing concepts, layouts and designs for print, web and video; executing production process from mechanicals to press checks for a full service design agency
    • Freelance Graphic Designer
      THE VERVE MUSIC GROUP
      NEW YORK, NY
      Jan 2001 - Aug 2002 (1 year 7 months)
    • Junior Graphic Designer
      OTEY WHITE AND ASSOCIATES
      BATON ROUGE, LA
      Aug 1998 - May 2002 (3 years 9 months)
      Developing concepts, layouts and designs (brochures, ads, storyboards, newsletters, posters, logos) for a full service advertising agency
    • Graphic Design Intern
      RCA RECORDS
      NEW YORK, NY
      Jun 2001 - Aug 2001 (2 months)
    • Graphic Design Intern
      MTV NETWORKS
      NEW YORK, NY
      May 2000 - Aug 2000 (3 months)
      Assisting the art director with ads, magazines, brochures, banners, posters, videos, CD packaging, flyers and stickers
  • Awards

    2011 Gold ADDY Award Winner (Rabar Productions) - Gibson Guitar Strap Packaging (art direction/design)

    2013 BEST IN SHOW Davey Award Winner (Big Machine Label Group) – “Highway Don’t Care” Integrated Campaign

    2013 Gold Davey Award Winner (Big Machine Label Group) – Rascal Flatts Changed Album Package

    2013 Silver Davey Award Winner (Big Machine Label Group) – Special Olympics A Very Special Christmas Cause Marketing Campaign

    2014 Gold Davey Award Winner (Big Machine Label Group) – Nashville Outlaws Album Package

    2014 Silver Davey Award Winner (Big Machine Label Group) – RaeLynn Promotional Brochure

    2014 Silver Davey Award Winner (Big Machine Label Group) – Nashville Outlaws Integrated Campaign

  • Skills
    • Art Direction
    • Graphic Design
    • Motion Graphics
  • Elsewhere on the Web
    • 4
    • k
  • On Coroflot
    @BeckyReiser, member since 2009
      • Followers 1
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