Existing Target Group Creation Process was identified and detailed. Each Table that is affected or accessed for getting consumer panel details was identified.
The current process for creating Target Group was identified and a new process flow was created to ensure end-users or clients can create Target Group using the existing BI Application. This System Design depicts how the feature will behave logically.
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Target Group Segmentation
Target group creation process requires in depth market knowledge and customer data analysis. Nearly all the existing clients rely on consulting services to create and manage target groups as Target group creation is a lengthy process that involves running various queries and scripts on mainframe. The objective of this Project was to bring Target Group creation and management to Clients as a feature in the existing BI Application. Clients can now define their Target Groups and use them in analyzing market segmentation to define Branding, Launching new products and Promotion strategies.
