Bill Nguyen

BOC - TOP 5 OF MEDIA AGENCY IN VIETNAM
Established in late 2007, Blue Group is a multimedia agency with fast growth & strength in recent years in Advertising & Communication.

1. Strategic planning:
- Responsible for strategic planning for Sales & Account dept in both short and long term.
- Responsible for 360 degree marketing/media planning / campaign for clients
- Analyze market and sales trend , design quaterly/yearly sales strategy.
- Manage, support and supervise team to build up new products , or innovative existing product adapting with trend and market’s need.

2. Sales target.
- Be responsibility of sales target.
- Assign sales target for each executives in team.
- Design sponsorship packages. Cooperating with production dept to seek the opportunities for movie/TV program sponsorship and alliance.

3. Implementing and deploying
- Manage & ensure smooth operation/activities according to the plan/strategy be approved by BOD;
- Maintain and reinforce the relationship with current media agencies, cooperating with them to provide full-service solution to clients
- Responsible for new business development out of the current customer portfolio by approaching and building relationship with direct clients in all industry
- Develop and maintain client network.
- Consult clients of best suitable programs/media channels and strategies to advertise or to do marketing campaign in order to maximize benefits of both clients and company.
- Collaborate with other departments to monitor and control the campaign from planning to execution
- Sales presentation & visit customer whenever it requires;

4. Managing & coaching
- Coordinate with HR dept to recruit, supervise and train all staffs for the team;
- Set up and coach the sales team of media analysis, marketing planning & selling skills to bring the best services to clients.
- Any other task as per requirement by the Board of Directors.

Lecturer of Event Management Course in BMG Education -one of most popular school of Business & Marketing. I work for haft of year in BMG & work with many students, employees who are working for many companies to share my knowledge & skills to work in Event field.

1. External:
Management Planning Department & report to BOD about the works, clients..
Cooperate with BOD & BD team to develop business & approach clients.
Build relationship & introduce company profile with new clients.
Receive & study client’s brief – debrief to internal team
Closely worked with client in : develop concept & proposal, planning, presentation…
Present proposal & win project as client’s requirements
Build & maintain good relationship with clients after project
2. Internal:
Management Planning Department & report to BOD about works, timeline, planning…
Team management & training new staff
Debrief & lead brainstorming
Develop proposal & quotation
Worked with creative team in : concept , creative & design for event & activation.
Cooperate with others team to supervise project from start to end.
Quality control on site
Meet BOD’s requirements in project: quality, cost effective, profit margin.
Coordinate with other dept: Account, BD…to develop business
Develop new business & opportunities for company: TV programs, Gameshow…
3. Achievements :
Develop & manage over 20 projects in 2011, especially worldwide clients as: KC, Honda, Perfetti Van Melle, YoMost, SabMiller….
Successful concept & planning for nationwide events & activation: BuocNhay XiTin, YoMost Sang Bung Suc Song, Huggies Launching.. And many other indoor events.
With all teams achieve over company’s business target in 2011

I worked at WorldLine Event Management Agency. One of new event agency with fast growing in market
Established as Marketing solution provider
More than 4 years experiences in Advertising services
Based in Ho Chi Minh city and Ha Noi

MC Advertising is the most popular of direct marketing & sampling agency. I have worked for many global clients like : CocaCola, Unilever, Castrol....

I worked at RiverOrchid Viet Nam – the first boutique advertising agency in Asia.