New York, NY
2015 - Present (6 years)
Doubled subscription list in ﬁrst 6 months – Increased advertising revenue 133%
Led all creative and design on rebranding campaign which included a newsletter, website, advertising decks, and comprehensive brand-identity package.
Oversee content sections from a high level, managing sections to ensure content meets the company’s quality, promotional and marketing goals
Worked alongside clients to conceptualize marketing elements and strategies for global recognized brand development. (Crunch, HBO, WeWork, etc.)
Demonstrated knowledge of graphic fundamentals, typography, and communicated ideas to designers based on client and brand identity.
Programed newsletter layout and website.
Presented a strong working knowledge of brand development, expert design, and creative strategies.
Created creative copy for marketing campaigns, website, advertising, and branding materials.
2015 - Present (6 years)
Implemented and elevated email marketing by 90% as well as providing monetary revenue in under six-months.
Controlled all stages of the campaign design process including innovation, development and actualization, leveraging knowledge of target market to enhance customer footprint and increase company proﬁtability.
Implemented, developed, produced and host of Headlines & Heroes daily podcast. Created
& executed show, marketing strategy, and audience growth.
Developed new programs to curate new exclusive content engaging current and unique followers.
Collaborated and Designed creative elements in production of mobile app.
Worked alongside clients to curate tailor made marketing elements and strategies for global recognized brand development. (Jetsmarter, Cadillac, Grey Goose, etc.
Presented a strong working knowledge of brand development, expert design, and creative strategies –Re-engaged more than 40% of dead subscribers
Project Coordinator & Artist Relations
Play The Ghost Ent
2008 - Present (13 years)
over see and manage all branding and content being produced for marketing, pr, advertising as well as all social media platforms. I have designed all things from apparel, album artwork, logos, live performance visuals, etc. I am responsible for coordinating tours and shows, tour management, new release plans and campaigns, event promotions and forecasting album and single drop dates. The fun part about working for Play The Ghost is I also get to produce and write music as well.
* Design graphics for multiple marketing platforms, including event layouts, visual content decks, logos, and customized development, such as Nike Zoom Camp, Nike Go Skateboarding Day, Facebook Automotive Show, Nike Women: Road to Toronto, Nike 45 Grand's Email Marketing Campaign. * Collaborate with internal account team and clients, advising them on design style, format, print production and time schedules, resulting in successful product packaging, consumer experience, production efficiency, and overall successful marketing campaigns. Page 2 * Cultivate creative ideas during brainstorm meetings with colleagues, and stay current with marketplace trends in order to provide educated recommendations for concepts, designs and strategies, which resulted in taking on more responsibility for large-scale projects. * Develop concepts, graphics and layouts for product illustrations, company logos and web sites. * Manage client proposals from typesetting through design, print and production. * Review final products, provide edits and changes, as well as collaborate with vendors to ensure deadlines are met.
Marketing Manager/Event Coordinator
High Desert Harley-Davidson/Sawtooth Indian Motorcycles
* Led the development and implementation of two dealership marketing plans, including planning and coordinating events, such as themed parties and charity events, managing and developing marketing budgets, monitoring expenditures and utilizing scoring reports. * Evaluated and analyzed marketing promotion results to assess the promotion's effectiveness, resulting in improvements on event production cost, attendance, and an increase in monthly sales goals. * Directed and coordinated advertising and promotional spot announcements, press releases and direct mailings. * Created and oversaw media communications, including television and radio spots, and print advertising. (Marketing Manager/Event Coordinator cont.) * Collaborated directly with Parr Moto, a marketing and retail operations agency, in developing an in-depth understanding of the operational and performance metrics for the company. * Managed testing and measuring of marketing initiatives, showing results such as 92% social media growth, 50% increased younger demographic sales, elevated consumer experience, and community outreach. * Developed and managed strategic SEO and SEM tactics to drive online traffic and gain leads, resulting in increased sales online and in-store, increased event attendance and increased younger demographic targeting. Graphic Design and Marketing Intern at Idaho Stampede - NBA D-League (Utah Jazz Affiliate)
Graphic and Apparel Designer
Developed concepts graphics and layouts for product illustrations company logos and web sites. * Managed client proposals from typesetting through design print and production. * Assisted with day-to-day operations of running a successful sports franchise. * Created and implemented unique sports marketing campaigns to promote the team as well as their partners. * Assisted sales team with prospecting potential clients sales calls and client meetings. * Brought in large corporate sponsors and developed creative ways to cross promote both the team and sponsor to the community. Created designed and implemented social media campaigns and content. * Assisted with special themed nights to drive attendance for Stampede games. Designed in game uniforms for
Intern/Tour Manager/Show Runner
Designed apparel for a street-wear boutique * Created designs with the Adobe suite, Photoshop, Illustrator software. * Presented apparel decks and met deadlines on time. * Researched trends and culture via blogs, web sites, trade shows and various events.
Customization Tech & Graphic Designer
Limitless Creative Co.
2016 - 2016
Page 1 * Designed and produced customized apparel for special marketing campaigns for Jordan Brand activations including 2016 NBA All Star Weekend events in Toronto, Jordan Brand Classic Basketball Tournament in and Space Jam 20 year anniversary. * Oversaw and trained event staff on customization machines like direct to garment printers, embroidery machines, sublimation printing, and heat presses. * Customized apparel for "Nike and Jordan Brand influencers, " such as entertainers, promoters, musicians and media.